iCloud had a lot of potential. Remember when Apple demoed iWork on iCloud? I thought that was a beginning of something, Apple finally taking iCloud to compete head to head with Google/Microsoft. But then nothing. It's even worse the fact that Apple is talking big on services, yet iCloud, their core services that they had since .mac, are left languishing. Sure, there's Apple One, but that's more of simply bundling the other services together.
There's an opportunity, and the pandemic/remote working should've borught this into attention of the big tech companies. But nobody's taking it. Currently, there's an empty chair for micro-business solutions. Sure, Microsoft have 365 for business and Google has Workspace, but if you look closely, they are tailored for at least medium to large companies/enterprises, especially if you want a fully featured tool like MDM. Meanwhile, personal and micro businesses who don't have the capital are left using the consumer-grade solutions, which are basically nothing, and inadequate at best.
I thought Apple can take iCloud into bringing value here, making enterprise-level solutions for the mere mortals with their tightly integrated hardware and software. And we're not talking of just cloud storage, I'm talking the whole set of tools ala MS 365 Enterprise, all in one from email to MDM. Families and micro businesses of today have multiple devices, with everyone and everything being digital. Yet there's literally no solution from Google, Microsoft, nor Apple for consumers for multi-user controls of devices. Wouldn't it be great to have something like enterprise level MDM for your family devices, keeping everyone secure?