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Apple wanted CEO Tim Cook to make a surprise cameo appearance on Apple TV+'s original comedy show "The Studio"—a request that was declined by the show's creator, Seth Rogen, in favor of an appearance from Netflix co-CEO Ted Sarandos, Business Insider reports.

The-Studio-Apple-TV-Plus.jpg

Episode eight of "The Studio" includes a brief scene in which Sarandos plays an exaggerated version of himself. The show's fictional studio executive, Matt Remick, encounters Sarandos in a bathroom at the Golden Globes, where Remick expresses confusion over the frequency with which Sarandos is thanked by winners during their acceptance speeches. Sarandos replies that the gratitude is not spontaneous, but required by contract.

Rogen told Business Insider that Apple executives asked if the role could instead be filled by Apple CEO Tim Cook instead. "They asked if we could use Tim Cook instead, and we said no," he said. Sarandos's appearance on a rival platform is notable given the unusual nature of such cross-company collaboration at the executive level.

Apple TV+ has already ordered a second season of "The Studio" ahead of the series finale, which will be released on May 21.

Article Link: Apple Wanted Tim Cook to Appear as Himself in Comedy Show 'The Studio'
 
Apple TV is great. Seriously, the only problem they have is they don’t license anything so the only thing you have is their shows.
They did License Fraggle Rock, The Long Way miniseries, and Peanuts/Snoopy content...I think that is all. Occasionally they would offer movie titles to watch for free for a limited time but I haven't seen that in a while...could have been nice to see The Mosquito Coast movie alongside the show...and Amazing Stories 80s show alongside their version - to name a few I can think would have worked well.
 
In the scene Sarandos says multiple times that he "isn't creative" and "isn't an artist", that he's "just a bean counter"

You all would have lost your minds and it would've been clipped a billion times by the Apple hate parade if they had Tim on there with the same lines.
 
So neat! Glad we're having Apple spend money on this instead of people who can fix the bugs in Apple's operating systems. Sure, the glitches are annoying and hard to deal with daily, but at least Seth Rogan is getting something to do other than be an insufferable schmuck.
Apple isn't exactly cash-strapped, so I doubt that their spending on streaming content cuts into their budget for software development. It's not a question of "where do we get the money from" but rather of "how much of our income should we re-invest into X, and how much should we take in as profits"?
 
Apple isn't exactly cash-strapped, so I doubt that their spending on streaming content cuts into their budget for software development. It's not a question of "where do we get the money from" but rather of "how much of our income should we re-invest into X, and how much should we take in as profits"?
Lol I know. Tv+ is one of the good things apple actually is doing. Hopefully they don’t make such big cuts like they said they are.
 
Wife and I watched the first episode of "The Studio" on Apple TV+; found it too over the top with the actors seemingly grads from the John Lovitz School of Over-acting. Moved onto better viewing elsewhere.
 
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