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Apple wanted CEO Tim Cook to make a surprise cameo appearance on Apple TV+'s original comedy show "The Studio"—a request that was declined by the show's creator, Seth Rogen, in favor of an appearance from Netflix co-CEO Ted Sarandos, Business Insider reports.

The-Studio-Apple-TV-Plus.jpg

Episode eight of "The Studio" includes a brief scene in which Sarandos plays an exaggerated version of himself. The show's fictional studio executive, Matt Remick, encounters Sarandos in a bathroom at the Golden Globes, where Remick expresses confusion over the frequency with which Sarandos is thanked by winners during their acceptance speeches. Sarandos replies that the gratitude is not spontaneous, but required by contract.

Rogen told Business Insider that Apple executives asked if the role could instead be filled by Apple CEO Tim Cook instead. "They asked if we could use Tim Cook instead, and we said no," he said. Sarandos's appearance on a rival platform is notable given the unusual nature of such cross-company collaboration at the executive level.

Apple TV+ has already ordered a second season of "The Studio" ahead of the series finale, which will be released on May 21.

Article Link: Apple Wanted Tim Cook to Appear as Himself in Comedy Show 'The Studio'
The show is awful 😏
 
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Reactions: 63W and flotsum
So neat! Glad we're having Apple spend money on this instead of people who can fix the bugs in Apple's operating systems. Sure, the glitches are annoying and hard to deal with daily, but at least Seth Rogan is getting something to do other than be an insufferable schmuck.
The show is as bad and fake as Rogan, why do Apple TV insist on spending millions on has beens?
 
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I hope the irony isn’t lost that the episode is making fun of this exact type of behavior, the head of a company trying to get his face or name on TV!
 
A bit of a non-sequitur, but does anyone know why the poster for Studio copies the one for The Sting?

View attachment 2509204

Everything the show does is an 'homage', 'tribute' or 'ripoff' if you please. That's more or less the point. Did you watch the episode filmed as a single-shot that constantly talked about filming a single-shot scene and referenced previous single-shot scenes?

The endings always tie back to something stupid Seth did at the beginning - it's just Curb your Enthusiasm but instead of a curmudgeon as the antagonist, we get an in-over-his-head moron leading a pack of morons.
 
Apple TV has been one of the few truly bright spots for Tim Cook over the past number of years. I'm speaking from the perspective of an Apple consumer. I'm well aware Tim has been great for investors.
Apple actually takes chances on unique original content at a time where other streamers are cutting content and only making new content when it's either cheap to produce or based on already popular IP like reboots, shows based on video games or comics. It worries me to see that momentum starting to slow down.
 
Watched about 45 minutes or so last night. Don't care who is in it. All I know is that's a show better suited to eight to 11 year olds. However, I do like the MGB.
 
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I have been loving this show. The episodes are intense, but so entertaining. This really came out of nowhere, but then again I feel like most Apple shows are that way.
Yeah. I was pleasantly surprised at how good the show is. It's the funniest thing I've seen in a while. The entire cast compliments each other perfectly. I heard how the quality of Apple TV is much better but I've watched a few things on it now and I can say that Netflix and Prime don't have **** on Apple TV.
 
It would have been fun for the Apple fans, but everyone else would wonder why they would have picked someone from a much lesser-known streaming service, if they recognised Apple-TV as a brand at all. Also, Cook's 'funny' cameo's in the Apple videos have been..eh..not great.
 
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wait , the employee told his paying boss that he won't have him on the show but will have the direct competitor boss on the show? And the competitor decided to endorse his competition?

its not April 1st is it?
You’re joking right
 
That would’ve been horrible. Tim Cook’s stage/screen presence is wooden, awkward, and completely inauthentic
Having watched it now: If he was in the same role as the Netflix cat, then yes it would have been terrible. That guy played it perfect.

But… if it would have been adjusted for Cook’s stiff on stage personality, it could have been fine. Seth Rogan and Evan Goldberg are clever and imagine they’d work it in fine.
 
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