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Apple is said to be "scrambling" to strike deals with movie studios in Hollywood regarding the exact prices of 4K movies in the iTunes Store, taking places just weeks ahead of the rumored debut of the new 4K Apple TV in mid-September.

While the talks have been ongoing for some time, discussions have been recently hampered by disagreements over the pricing of 4K movie purchases, according to sources close to the talks (via The Wall Street Journal). Apple wants to charge $19.99 for 4K movie purchases in its digital iTunes Store, the same price it currently charges for newly-released HD films.

apple_tv_diagonal.jpg

However, many Hollywood studios it has talked with are pushing back on that price point and are looking to charge customers a premium for the new 4K content: $25 to $30 for a 4K movie in iTunes.
Apple wants to have major Hollywood films available in ultra-high definition on the new device, expected to go on sale later this year. However, it wants to charge $19.99 for those movies--on par with what it sometimes charges for new HD movies, the people with knowledge of the discussions said. Several Hollywood studios want to charge $5 to $10 more for 4K movies, the people said.
Apple is said to be trying to finish these discussions well before September 12, the currently rumored date that will see the unveiling of the new 4K Apple TV, iPhone 8, iPhone 7s, iPhone 7s Plus, Apple Watch Series 3, and more software-related announcements. As iTunes loses market share to companies like Amazon and Comcast, Apple is hoping that a revitalized Apple TV streaming box with 4K content -- which many rival devices have already supported -- will help boost iTunes sales into the last half of 2017 and the new year.

In other Hollywood-related talks, earlier this month it was reported that multiple studios were pushing forward with a plan to offer digital movie rentals mere weeks after they appear in theaters. Studios like Universal Pictures and Warner Bros. were said to be in talks with partners, including Apple, to offer movies in iTunes as early as 17 days after their theatrical debut for about $50, or four to six weeks from release for $30.

Article Link: Apple Wants to Sell 4K Movies for $20 in iTunes, While Film Studios Want $25 to $30
 

mattopotamus

macrumors G5
Jun 12, 2012
14,080
4,793
Didn't apple go through this same debacle recently in regards to music? 4K content, both streaming and physical media are actually selling better than blu-ray was in the early stages. I doubt the studios cave on this.
 

BlandUsername

macrumors 6502
Didn't apple go through this same debacle recently in regards to music? 4K content, both streaming and physical media are actually selling better than blu-ray was in the early stages. I doubt the studios cave on this.

Meh, let them, I wont pay 20 now, sure as hell are not going to pay 30. They can keep them.
 

Moonjumper

macrumors 68030
Jun 20, 2009
2,607
2,592
Lincoln, UK
Digital content is the same price as physical, yet has no manufacturing or transport costs, nor chance of overstocking that need clearing at a loss, and has negligible storage costs in comparison. The customer gets a worse deal as well with fractured viewing options for all owned content, lower quality, and no resale options. Digital content is rarely at a price I will pay (although I have bought some when the price was right). I think the same is true for many. Prices need to be lower.
 

Appleaker

macrumors 68020
Jun 13, 2016
2,197
4,191
At least Apple is being more reasonable here! Resolutions seem to be unable to progress at the same price with Movies. Even if it’s not the same price, the increase shouldn’t be so drastic.

It’s slightly understandable for physical Blu-Rays but not really for a iTunes download.

It’s like Apples Mac SSD prices. They’ll happily increase the base storage, but you’ll have to pay for it.
 

Braderunner

Suspended
Oct 2, 2015
1,488
3,344
Tralfamadore
Film studios are greedy. They over-value their content, which leads to piracy. They would rather get nothing over something. For those who will disagree and say that making movies is a risky business...yes, some movies lose money, others make hundreds of millions. It more than averages out. They are just plain greedy. Look at the prices of older movies. They want way too much for a digital copy of a movie that you know nobody is buying. Why not ask just a couple dollars for them and people would buy them to build their collections. Something is better than nothing.
 

cardfan

macrumors 68040
Mar 23, 2012
3,495
4,419
Digital content is the same price as physical, yet has no manufacturing or transport costs, nor chance of overstocking that need clearing at a loss and has negligible storage costs in comparison. The customer gets a worse deal as well with fractured viewing options for all owned content, and no resale options. Digital content is rarely at a price I will pay (although I have bought some when the price was right). I think the same is true for many. Prices need to be lower.

Yep, quality is lower, fewer additional content, no resale, and the superior blu ray costs the same (which often gives you an itunes code to redeem anyways).
 

reallynotnick

macrumors 65816
Oct 21, 2005
1,059
722
Digital content is the same price as physical, yet has no manufacturing or transport costs, nor chance of overstocking that need clearing at a loss and has negligible storage costs in comparison. The customer gets a worse deal as well with fractured viewing options for all owned content, and no resale options. Digital content is rarely at a price I will pay (although I have bought some when the price was right). I think the same is true for many. Prices need to be lower.

Exactly at $30 I might as well get a disc that has better picture quality and that I can either resell or lend out to friends/family (which means lost sales for the movie studio). The digital version needs to not only be about instant gratification it needs to either have the same picture quality or a lower price, and honestly ideally both.
 
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