It’s not about cases. It’s about leveraging an imperfect justice system and Apple’s near-unlimited legal budget to instil terror in unofficial sources of information.
The company that controls information controls the future.
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Apple Warned Leakers About Misleading Third-Party Accessory Makers
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It’s not about cases. It’s about leveraging an imperfect justice system and Apple’s near-unlimited legal budget to instil terror in unofficial sources of information.
The company that controls information controls the future.
Tell us you didn't read the article without telling us you didn't read the article
Apple: Macrumors you’re next!
Still think some of these “leaks” are done purposely to generate media attention and hype for upcoming products.
Still think some of these “leaks” are done purposely to generate media attention and hype for upcoming products.
Well now. There are bigger idiots out there than I. I guess ? ain't bad.? As I said, I wouldn't base my business solely on rumors.
And those partners pay a tidy sum for the information. They remain partners because they Apple's instruction regarding when to advertize/release the product as to not steal Apple's thunder. And Apple legal would rip them a new one if they broke the NDA.
You are making an inappropriate logical leap. If a case manufacturer starts ahead of time on case and makes a few thousand based on rumored dimensions, that’s not necessarily “basing my business solely on rumors.” They make lots of products. If they guess correctly, then they beat the competition to market and make a lot of sales. If they guess wrong, they eat the cost of the incorrect guess, which may be a small part of their overall revenues.
yeah, i read the article. It was a pithy comment. Obviously things can technically be trade secrets even if they never hit market (but, of course, in that case they aren’t likely worth too much).
“secrecy is a key attribute of Apple's brand itself, so leaks are in turn commercially damaging to the company's image.”
So how long until they come for Macrumors itself in this new censor-what-we-don’t-like society that is in fashion now? After all, publishing rumors defeats Apple’s secrecy and, according to Apple, is commercially damaging.
The answer is not to attack journalists and reporters (you could argue these leakers are acting as journalists) but to get your own house in order to stop the leaks. Apple has largely failed to do so and seems to now be flailing.
So how long until they come for Macrumors itself in this new censor-what-we-don’t-like society that is in fashion now? After all, publishing rumors defeats Apple’s secrecy and, according to Apple, is commercially damaging.
The answer is not to attack journalists and reporters (you could argue these leakers are acting as journalists) but to get your own house in order to stop the leaks. Apple has largely failed to do so and seems to now be flailing.
How does Apple know the leakers' identities? I thought they were hiding behind anonymous handles. You need to be sure of who they are before sending them lawyerly warnings.
Didn't AT&T have cases in stores before the iPhone 4S launched that were sized more like the iPhone 5 dimensions?
Apple is trying so hard so marketing department has an easier assignment to do, or apple still reel from Steve Jobs “one more thing” and can’t get away from it? There’s only so many wow moments and so many breakthroughs. Focus on something else rather than sticking to secrecy and cracking down rumours while censoring people who posts options Apple clearly don’t want to see.
Cannibalising your own product is easy enough, but how about cannibalising your own culture and pride just like Microsoft did?
Cannibalising your own product is easy enough, but how about cannibalising your own culture and pride just like Microsoft did?
Leaks are less common or interesting or effective when you release products on some kind of schedule.
Stop taking forever to release products and leakers won't have anything to interest people with.
Stop taking forever to release products and leakers won't have anything to interest people with.
"The statement is an unusual admission from Apple that some case and accessory makers rush to prepare accessories for new Apple products long before their release based on leaked information."
Is it really? Or is it something that they are using as a piece in the game to make it sound like they are doing people a favor by clamping down on printing the leaks.
Is it really? Or is it something that they are using as a piece in the game to make it sound like they are doing people a favor by clamping down on printing the leaks.
My guess is that they’re sick of getting emails about the new MacBook Pro not being announced at wwdc.
All it probably means is: no I/O revolution in upcoming macbooks. Just TB & dongles 
I wonder if this has anything to do with the rumours that the incoming MacBook Pro will bring back ports and MagSafe, thus meaning Apple is maybe trying to downplay those rumours so people aren’t disappointed when they don’t turn up.
I would be a little disappointed if the iPhone 13 doesn’t have a 120Hz display, not fussed about the notch size though.
I would be a little disappointed if the iPhone 13 doesn’t have a 120Hz display, not fussed about the notch size though.
Hmm... It pushes working memory to the brink, for sure, but I got through it relatively unscathed... If that's horrendous writing to you, you'd best steer clear of Medium...
Of course not. They gotta make $$$ when the TB cables kick the dust somehow. Can’t believe people bought the iPhone 12 with no charger! That **** was baffling.All it probably means is: no I/O revolution in upcoming macbooks. Just TB & dongles
Kang, please just ignore these legal letters and continue to delight us with reliable leaks. Apple can't get you because you are outside America and it is impossible for them to take you to court in China. (China loves harbouring clone products, Aliexpress cheap knockoffs etc)
Rumor sites like this are just the beginning of the chain as (more) mainstream sites eventually get their hands on these rumors.
Not sad. This isn’t just with Apple it’s been going on for just over 2 decades now even in Nokia’s heyday. The problem is leakers at the source need more money & tubers or Twitter gnats need to keep feeding hungry fans wanting an insight before theyre ready to purchase at or after official product announcement & launch.
id rather hear discussion of ideas and speculation without seeing poor early leaked photos and videos. Artist perceived rendition is a nice touch as well.
The reality is that Apple is paid by some accessory providers to be 'first to market' on things like cases by getting early access to device specifications. So when you pay and someone else gets ahead of you from a leak, then that's a problem Apple has to try and solve.
And Apple wants to be the company to sell you those overpriced accessories. Hence their whining.Oh puhlease. Accessory makers make MILLIONS off having their products out first upon launch. Anyone who wants a case for a new device wants it right away to protect it day 1. The first days/week of sales are surely MASSIVE. Even if they have to tweak them due to incorrect leaks and take some loss right away (and why packages don't match the phone name sometimes)
I'd love to see the numbers from big case makers. They are surely making MILLIONS by having their cases ready on launch day.
But yes, the poor misled case makers
If that is the case then you can also argue that only Apple having 1st party cases available on launch day is an unfair competitive advantage since no one else can have theirs ready to compete then. And a huge chunk of the sales will be that first few days/week or so that no one can capture but Apple