Well doesn’t seem like the issue might be the fact that first party advertising tracking can do it but not third parties. So the fact Apple can track and advertise without requiring permission or disclosure under the ATT, or that Meta or Google doesn’t need to do it for their own advertising networks as long as third party services/brokers aren’t involved might be the biggest sticking point.
So Apple is probably (and hopefully) fine with or required to restrict it for first party tracking as well.
”based on Apple’s definition, it does not constitute “tracking” if, for instance, Apple itself gathers and combines tons of user data across its various services and apps (e.g., App Store, Safari browser, Apple TV+, Apple News, Apple Music etc., or even through third-party in-app purchases and subscriptions) with a view to providing highly-targeted ads within its App Store (Apple Search Ads) or Apple News and Apple Stocks (Apple News Ads).” -hausfeld
App Tracking Transparency (ATT) is Apple’s user privacy framework. It requires apps on iOS to request permission to access the IDFA to track the device.
www.adjust.com
Learn about providing your app’s privacy practice details in App Store Connect for display on your App Store product page.
developer.apple.com
The App Store is designed to be a safe and trusted place for users to discover apps created by talented developers around the world.
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www.hausfeld.com
www.bundeskartellamt.de
the authority is looking into the initial suspicion that these rules may favour Apple’s own offerings and/or impede other companies. Since the implementation of the ATTF in April 2021, providers offering apps in the iOS App Store have had to obtain additional consent from users before gaining access to certain data for advertising purposes. However, the strict requirements under the ATTF only apply to third-party app providers, not to Apple itself.In the Bundeskartellamt’s preliminary view, this may be prohibited under the special abuse control provisions for large digital companies (Section 19a(2) of the German Competition Act (GWB)) and under the general abuse control provisions of Article 102 TFEU.
-Bundeskartellamt