Maybe it is my age but I bought 2 touch bar models (for my kids) - I prefer the screens at 100% while they like them around 70%. My oldest daughter (16) has a 2015 rMBP and uses her brightness at 50% most of the time. I have a 2013 Air and keep it always at 100%. In fact I am the only person in my house that uses our machines (including IPads) on full brightness (including our 2015 27" 5K IMac )...OK I am old and sight is the first thing to go...Have you tried using a 2016 MBP at max. brightness?
Can't see when you would want to use a display that bright at 100% other than in direct sunlight.
It actually hurts.