You forgot "while charging your iPad and iPhone at the same time" :-(Apple has to manage to the lowest common denominator of users - so there are enough people who don't understand that things like cranking the screen brightness, keyboard backlight and running flash video on Youtube will have a negative effect on battery life.
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If you put your laptop on the desk, and then don't plug into the charger, well you get what you deserve.This is why desktop is great. Although it's not mobile, it sure as hell wouldn't suffer battery life.
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Well, some people do. There are people who won't leave their home until their Mac is 100% charged - so the battery displays "100%" even when you can charge it a bit more.Do you have OCD or something? I have no problem using 70% brightness.