So if I can only afford a Toyota Camry, it won't have a premium feel and I can't enjoy it because others can buy a Lexus?
Also, in terms of the $10k Watch, they aren't charging it just because they can. And it isn't that there's no value there. The thing is made of GOLD, after all.
not 10grand worth of gold.
and it comes with a nice plastic rubbery band. awesome.