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People said the same thing about an iPad and Apple watch. Apple knows what they are doing.
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Apple Watch Chief Kevin Lynch to Work on Apple Car Development
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Time travel? Nope. Most of the work I did in supporting time travel on my Apple Watch app was thrown out the window.
And we're talking about user facing features. I'm sure you can salvage some of the work from glances but that's still a dramatic shift in the UI paradigm for the user. Not to mention Glances vs "Docked apps" are two entirely different use cases. Apple's intention with glances was non-interactable read-only information apps while docked apps are meant to be interacted with.
Yes, this is something Apple should have anticipated and not made it one of the initial three pillars of the Apple watch.
My point exactly.
Three features over six years? Does not seem that is particularly unusual for a new product area.
Breaking news. Zoolander joined the apple car projectApple can't resist. LEFT turn, LEFT turn....
That's the same thing that mobile phone companies said back in the day.
The only reason people believe Apple can do it is because Apple's done it before. They have a track record of doing the impossible, so they deserve the benefit of a doubt when it comes to this sort of thing.
Yeah, they know what they are doing
signed, AirPods max, HomePod, AirPower, maps (for the first 5 years of its existence)
etc.
It takes a highly skilled and focused leadership to say no to certain features. Apple Watch apps used to run off of iPhone but was quickly switched over to native Watch apps. Users didn't use it because they were too slow to use, and stakeholders in apps were turned off by the low usage stats so they gave up on Apple Watch dev. Those who stuck around had to do extra work in converting their apps to native apps. This was one big clusterf. Apple Watch should have waited until WatchOS 3.0 to introduce third party apps.
Err, you're accumulating the years to make it sound better than it really is.
Glances was in the initial version and was removed by WatchOS 3.0. Time travel was removed after 2-3 years.
Averaging 2-3 years of axing a feature is a slap in the face to developers who have to spend their precious engineering hours supporting a new feature.
Would like to know if he has ever (personally) RE-built an Engine for ANY of his cars in his lifetime.
That is the single-most-important Data Point !
Same goes for John Giannandrea, their car lead.
That is the single-most-important Data Point !
Same goes for John Giannandrea, their car lead.
Sony is.But what computer company has even made a car?
Based off how crappy Creative Cloud has been from day one, he hasn’t learned.
Apple has made consumer electronics before. Not a vehicle. Can they keep making them until they get it right? Certainly. Are companies like Toyota, GM, Ford, Volkswagen perfect when it comes to car designs? No. And for each I can think of situations where they designed something unsafe and their initial response was to deny that they were at fault.
Tesla is the only company in the US I can think of that has started a car company up from scratch here in the US. They initially were very high end cars($$$), they had manufacturing problems and in fact with body fit they still do, and I heard that they are having problems with their autopilot software right now. But they look like they are going to be around for a while. The basic premise and engineering are pretty good. But I don’t know if they have achieved profitability yet. And if they have it wasn’t 5 or 6 years ago it was something a lot more recent. There are other new manufacturers also planning to sell EV’s. Apple probably has the money to undercut and wait out some of them but not all of them.
I live in a state where snow and ice are common in winter, and road maintenance is difficult to get approved. Trying to talk my state into providing a self driving car navigation aid isn’t going to fly here, at least not for a few years. So a self driving car that can handle winter weather and has self driving technology that doesn’t rely on a government funded system for self driving is what would have to happen for EV’s to try to compete here.
I don’t think ANYONE has the car/truck yet that meets those qualifications. Most of the central and Great Plains states would also be a hard sell. Cutting out 1/3 of the market isn’t a recipe for success.
Well, I don’t understand this. Yes, Apple make good products, but they are not perfect… My watch unlocks my MacBook with 70% success at best, airdrop is very unreliable, camera of my MacBook died in the second year, and aw4 counts steps like crazy after swimming until I stick smth into the barometer area))), iOS and macOS are full bugs and stupid decisions. So, they are not flawless in their home categories, how can they move to smth that different and complicated? But who I am to doubt decisions of the most expensive company…
Kevin Lynch, who is well known at Apple for overseeing work on the Apple Watch, is set to take on a role leading the development of the Apple Car, reports Business Insider.
Several sources within Apple told Business Insider that Apple has been called on to help lead the Apple Car project, which has undergone several shifts in leadership over the years.
Right now, Apple Car development is overseen by John Giannandrea, Apple's AI and machine learning chief who took over the reins from Bob Mansfield after Mansfield retired in 2020. Rumors about the Apple Car have suggested that leadership issues and internal strife have impacted the project, which is perhaps no surprise given what a massive undertaking it is.
Prior to bringing the Apple Watch to fruition, Lynch worked at Adobe and helped create Creative Cloud, plus he has worked on Apple's healthcare strategy team, so he has a diverse background. Business Insider says that his title will not change and he will continue to be involved with both the Apple Watch and Apple's health initiatives, but he is stepping back from Jeff Williams' health care staff and will be replaced by director of health software engineering Evan Doll on that team.
Apple is now at a stage where it is sourcing components, talking with suppliers, and making deals with manufacturing partners for the Apple Car, requiring more hands-on help from experienced executives within Apple.
Work on an Apple Car is still in the early stages and multiple sources have said that a finished self-driving vehicle could be released sometime between 2025 to 2028. We have more on the development of the Apple Car in our Apple Car roundup.
Article Link: Apple Watch Chief Kevin Lynch to Work on Apple Car Development
Keep raising the bar and Apple will jump over it if they want to. Phones weren't "consumer electronics" until they were. Computers weren't consumer electronics until they were. Music players were consumer electronics, but niche.
A car is just another object to design and build.
Can Apple's process handle building something like that? We'll see. Again, they've done it before, they are the few that might be capable of doing it again.
Building cars isn't rocket science. At their core they're simple machines that have had layers of complexity added onto them. Building a car isn't like building a reusable space vehicle. For a normal car, the engineering problems are well-known. The design problems are well-known. The domain is well-known. There are lots of car people willing to tell you what you need to know for enough money. There are even more people willing to give you advice on how to do pretty much everything.
Really, the main question at this point is "what's Apple's value-add?"
If there ever was pressure to deliver a product and meet unrealistic expectations — this is it. I don't envy anyone working on it.
But what computer company has even made a car?
Right now, as far as I know, not any computer company. But Ford, Toyota, and GM all tried making infotainment systems. And all of them sucked. Now Apple and Google Play are what those auto companies advertise. Infotainment wasn’t what those companies were good at doing. But the actual cars were ok to great, depending on the brand. Just like the auto companies and their map/information/music systems the people responsible for integrating Apples electronics to the cars mechanical and electrical systems won’t have experience. Something, I don’t know what but something, will go wrong.
“Several sources within Apple told Business Insiderthat Apple has been called on to help lead the Apple Car project, which has undergone several shifts in leadership over the years.”
Juli, two typos in this paragraph:
- space after Insider
- and I’m sure you meant his full name Kevin Apple.
Juli, two typos in this paragraph:
- space after Insider
- and I’m sure you meant his full name Kevin Apple.
I still dont believe this story, as much as i would love to see an Apple car, i really doubt it is such an Open secret! I mean it makes no sense Apple working on a car.
Cars are more and more like consumer electronics every day.
Cars are dispensing with the deep organizational expertise of engine, transmission, and in some cases prop shaft and transaxle development and all the design, materials, testing and manufacturing and related investment and marketing that go into bringing these to market in a current generation iCE car.
There has never been a better time for Apple to try a car project.
Frankly, some currently independent over leveraged car companies with inadequate scale will fail to make the transition to battery only and will end up as a brand subsidiary of another maker (we have already seen this these last few years.).
Apple can make a play to enter this sector, relying on the diverse automotive supply base to provide the automotive components (70%+ of the value in a car today comes from outsourced suppliers integrated by the OEM. It’s way higher for cars with outsourced body stamping, assembly and final assembly.)
If Apple outsources everything but the design, integration, software, supplier management & logistics and marketing along the lines of its current business model, it can give legacy OEM’s a run for their money because Apple doesn’t have to juggle all the balls the others do (as they invest into the mew tech even as they bear the expenses of drastically downsizing their current development and manufacturing footprint.)