Apple Watch Drops to Just 5% Share of Wearables Market as Basic Fitness Trackers 'Reign Supreme'

Discussion in ' News Discussion' started by MacRumors, Dec 5, 2016.

  1. MacRumors macrumors bot


    Apr 12, 2001

    While the Apple Watch remains the world's best selling smartwatch, the latest data from market research firm IDC reveals basic wearables "reign supreme" as consumers gravitate towards simple, dedicated fitness devices--which also typically cost less than the Apple Watch and other smartwatches.

    Shipments in millions (Source: IDC)

    Basic wearables accounted for 85% of the market and experienced double-digit growth in the third quarter, according to IDC. Fitbit remained the leader with 23% market share, up from 21.4% a year ago, on the strength of its new Charge 2 fitness tracker. Fitbit shipped an estimated 5.3 million wearables in the quarter.

    Xiaomi trailed in second as its $14.99 Mi Band is priced well below any competing wearables, allowing the Chinese company to capture 16.5% market share based on an estimated 3.8 million shipments in the quarter. Xiaomi's market share remained virtually unchanged from 16.4% a year ago.

    Meanwhile, the Apple Watch captured just a 4.9% share of the broader wearables market in the quarter based on an estimated 1.1 million shipments, according to IDC. Comparatively, in the year-ago quarter, Apple had an estimated 3.9 million Apple Watch shipments for a much higher 17.5% market share.
    IDC attributed Apple's decline in the third quarter to an "aging lineup" and an "unintuitive user interface." Apple addressed those concerns with Apple Watch Series 2, but the second-generation models launched in mid-September and therefore did not have a full impact on the third quarter.

    Apple does not officially disclose Apple Watch sales, instead grouping the device under its "Other Products" category in earnings results.

    Article Link: Apple Watch Drops to Just 5% Share of Wearables Market as Basic Fitness Trackers 'Reign Supreme'
  2. dannys1, Dec 5, 2016
    Last edited: Dec 5, 2016

    dannys1 macrumors 68020


    Sep 19, 2007
    Good, as it should be.

    In other news Ferrari trails car market as Ford Focus sales "Reign Supreme"

    (Note: This is called a joke for those people who've mathematically tried to work out which car brands are more accurately comparable to the price difference between an Apple Watch and a Xiaomi Mi band...christ)
  3. TurboPGT! Suspended

    Sep 25, 2015
    I don't understand why these things are compared. Basic fitness-only wearables are a completely different product from Apple Watch. Most of that market is not going to buy an Apple Watch instead.

    Fitness tracking is 1 of 100 Apple Watch features.

    Edit: This just in - 95% of refrigerator profits not going to Apple.
  4. Flojomojo macrumors member


    Aug 17, 2006
    These are worldwide sales figures. I'd love to see something specific to North America or Europe, as well as a breakdown of all the "others" with more than 45% market share.
  5. blacktape242 macrumors 68000


    Dec 17, 2010
    Sacramento, CA
    i can understand why this is honestly. it is a premium device.

    Ive had my apple watch for almost a month and I'm quite impressed so far.
  6. marty11 macrumors 6502

    Oct 9, 2011
    Functionality makes little sense for the price. Once these devices are antonymous and can be connected to the internet without a phone they will probably take off.
  7. caligomez macrumors regular


    Feb 8, 2011
    San Juan, PR
    It's like comparing an iphone with a Motorola Razr.
  8. elmaco, Dec 5, 2016
    Last edited: Dec 5, 2016

    elmaco macrumors 6502

    Jun 5, 2012
    AW1 was overpriced.

    Apple should have gone for market share. The best advertisment is to see a friend have it and tell you how great it is. This is especially true if it is a new product category.

    The user interface was horrible. They should have done something much simpler. Imagine the screen split into four quadrants, where each quadrant can either be a folder or an app. With 2-4 fast taps you could select any app. You can put the apps you use most often high in the hierarchy. That is much easier than zooming in and out with digital chrown and scrolling around among 50 apps and 95% you never use.

    I also don't understand why it needs so much battery when I don't use the watch. A battery in a Tile lasts a year and it is able to poll my phone if it is lost and beep very quickly. Same mechanism can be used for notifications.
  9. oneMadRssn macrumors 601


    Sep 8, 2011
    New England
    I don't mind this. The Mac's golden days were when it had less than 10% market share.
  10. lenard macrumors 6502

    Oct 10, 2007
    Raleigh NC
    The Apple watch is just not a fitness tracker, so it should not be lumped in with fitness trackers,
    apples & oranges.
  11. marty11 macrumors 6502

    Oct 9, 2011

    But it's pretty much the only feature that cant be done by the iphone, which is required to be paired to the watch to function.
  12. krause734 macrumors 6502a


    Jul 30, 2010
    The Apple Watch is fugly and you have to charge it every night just like everything else they make. A Rolex is a watch. An Apple Watch is a gimmick.
  13. Jerry Raia macrumors regular

    Jerry Raia

    Sep 25, 2014
    Los Angeles
    I see more and more Apple Watches lately than I ever have. Especially at airports which I use as a barometer for what is getting popular. Just anecdotal of course.
  14. Trik macrumors 6502

    Jan 18, 2011
    Washington, DC
    Can we group this by price as well? I have a feeling they have a large portion of the wearables market greater than $200.
  15. TechZeke, Dec 5, 2016
    Last edited: Dec 5, 2016

    TechZeke macrumors 68020


    Jul 29, 2012
    Rialto, CA
    Agreed, comparing $70 fitbits and $15 Mi Bands to $300+ Apple Watches doesn't make much sense.

    In other news, $200-$500 windows laptops outsell $2400 Retina MacBook Pro.
  16. WarHeadz macrumors 6502a


    Aug 30, 2015
    Long Beach, California
    Totally different market. Wouldn't part with my Apple Watch for anything.
  17. Mr. News macrumors newbie

    Mr. News

    Oct 25, 2015
    There is a big difference between comparing market shares in quantity vs. revenue/profit.
  18. tevion5 macrumors 68000


    Jul 12, 2011
    Just to Pippin here, but Apple better make a QuickTake of their current direction as some products aren't generating a New ton of revenue.
  19. Rogifan macrumors Core


    Nov 14, 2011
    How would IDC know as Apple doesn't provide sales figures for Apple Watch. What are their estimates based on?
  20. aarontsuru macrumors regular


    Jul 21, 2014
    Brooklyn, NY
    Because they both compete for the same spot on your wrist and you won't wear both. So my dollars go to either the basic fitness band or a more advanced smartwatch fitness band, but not both.
  21. LoveToMacRumors macrumors 68020


    Feb 15, 2015
    Here in Canada, the SS AW with leather/Milanese loop/etc is more expensive than an iPhone 7 32GB...
  22. bob24 macrumors 6502

    Sep 25, 2012
    Dublin, Ireland
    3.9 million last year and 1.1 million this year for the same quarter. That is a huge drop.

    I these figures are correct they could be worrying for Apple. But at the same time what is weird is that at the same time delivery times are very long for the series 2. Could it be a production issue?
  23. Reason077 macrumors 68020


    Aug 14, 2007
    It's no surprise to see Fitbit way out in front. But the numbers from Samsung and Xaomi are pretty impressive too, when compared against Apple's.
  24. wolfshades macrumors 6502


    Nov 1, 2007
    Toronto, Ontario Canada
    I switched over from a Nike Fuelband to the Apple Watch (just under a month ago). To me, there's just no comparison. While the Nike was fine in what it did, it just didn't do enough NOR was it waterproof, as the Apple watch is. Sure, okay - people buy more of the other brands, and that's to be expected, just as more people buy Microsoft-based PCs than they do iMacs. The sales numbers don't impress so much as the functionality does.
  25. sbuttler77, Dec 5, 2016
    Last edited: Jan 7, 2017

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