Yet again, i fail to see the purpose of the watch. it just cant do anything well.
I disagree. It's not a specialized running watch but I love getting texts on the Apple Watch. Even while running, I can see and respond (with a few basic canned responses, one of which I've set to "I'm running right now"), and if I'm not too out of breath, I can dictate a custom response to Siri who (which?) is pretty good at understanding what I say. I can screen caller ID by glancing at my watch and ward off telemarketers when I'm in meetings or just plain busy.
Then there's the weather display with rain probabilities arranged around a clock face by hour. Very useful for planning a run. Even though the watch is mostly useless as a running watch, if I take a "spur of the moment" run, I can start a higher quality running app on my phone and use my watch to start and stop the run.
Then there's heartrate. While it doesn't work particularly well (for me) during a run, when I check it after a run or sitting at my desk, I can compare progression over days, weeks and months. Mine has been gradually declining as I run more and more.
AW is definitely a "first generation" Apple product and suffers from many of the issues associated with first gen products but I'm happy I bought mine. I just know its limitations and work around them.
It means to run without smiling.
VERY good post. As a recreational runner, I try to prioritize smiling over pace.
I smiled for the first 23 miles of the Detroit marathon.

Then I frowned for 3.2 miles

. I smiled for the first 12 miles of the Clarkston Back Roads half marathon this past weekend.

Then I got to this... HILL and frowned.

It wasn't a huge hill. But running a hill is a lot like real estate... location, location, location.
Here are some examples...
First, Clarkston Back Roads Half:
Heartbreak hill in Boston is at the 20 mile mark. How rude. At least you get a nice coast down at the end, if you're still breathing...
Then there's our practice course which we affectionately call the "seven sisters" which is more hilly but mercifully shorter, only we sometimes run the hilly loop twice for a total of 16 miles...
SEVEN SISTERS, 9 or 16 MILE COURSE:
Another great half marathon course we have around here is the "Brooksie Way" which has a hill called "Dutton" that is longer and steeper than heartbreak hill in Boston...
BROOKSIE WAY:
So when I get back from a run with my pace fluctuating all over the place, I need a LOT more than simple splits to diagnose what is going on with my running technique. At the very least I need cadence, elevation. iSmoothrun offers these on iPhone, but the developer's priority is on Pebble of all things so stability and usability on Apple Watch in iSmoothrun leaves much to be desired versus more robust apps like Runmeter.
If you're still reading this post and you're in the mood for something REALLY sick, here ya go...