I was just having a conversation with co-workers about buying one of these...as a person who has always worn a watch, I do not want to give up on my very nice Omega. But I love the idea of what Apple is doing here as far as the ability to track fitness AS WELL AS have something that is not a "cheap looking fitness band" type of device on my wrist.
Think of all the sub-30 year old folks now that will suddenly be wearing watches and the infinite future possibilities around bands and new models that Apple will surely introduce.
For me, I'm seriously looking at this right now, but missed the pre-order date.
http://kairostband.com/
Way cheaper, just as kewl (IMHO) and will allow me to keep my high end analog face.