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Jonny Ive made a big deal about researching and respecting the tradition of the watch so it's a bit rich to rip off the word 'complications' and apply it in such a trite way to something that is in reality just an image of a complication.
It's a skeuomorph, no different than "trash can" or "dock". Nothing trite about it except for the most pedantic faux horologists.
 
I don't think anyone in New York is going to faint if they see someone wearing a $700 watch.
The only real difference is that most people will actually recognize the aWatch, while they would fail to recognize the value of a Patek or Tag Heuer. iPhones are constantly stolen, but I have yet to hear of a $15K Vertu phone getting ripped off.

That said, your point stands: the aWatch wouldn't be more of a theft risk than MacBook Air.
 
The only real difference is that most people will actually recognize the aWatch, while they would fail to recognize the value of a Patek or Tag Heuer. iPhones are constantly stolen, but I have yet to hear of a $15K Vertu phone getting ripped off.

That said, your point stands: the aWatch wouldn't be more of a theft risk than MacBook Air.

That said, I don't doubt that someone somewhere will get one stolen. Especially in the beginning if the sales are strong and wait times increase. It's like when people steal the latest iPhone or some new special limited edition sneakers etc.

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I was just having a conversation with co-workers about buying one of these...as a person who has always worn a watch, I do not want to give up on my very nice Omega. But I love the idea of what Apple is doing here as far as the ability to track fitness AS WELL AS have something that is not a "cheap looking fitness band" type of device on my wrist.

Think of all the sub-30 year old folks now that will suddenly be wearing watches and the infinite future possibilities around bands and new models that Apple will surely introduce.

For me, I'm seriously looking at this right now, but missed the pre-order date.

http://kairostband.com/

Way cheaper, just as kewl (IMHO) and will allow me to keep my high end analog face.

I too have a nice Omega, but think I will give it up for a bit to try out this Apple watch.

If you do get one of those smart bands for your Omega, you should post a picture. I think that would be an interesting combo. I'm not sure I'd be willing to give up my nice stainless strap.

Plus for me, one of the attractions to the Apple Watch is the increase in timekeeping accuracy and auto setting to the time zone I'm in.
 
There's no disrespect here. If anything it's keeping the timepiece and the tradition alive. Think of all the people who are going to learn what a complication is when the word would have otherwise continued heading toward being obsolete.

You are just looking for something to complain about. Damn, get off your high horse. What should they have been called? Watchface Glance notifications? It's smart to use a word that already exists to describe something like this.

Building on this point, there is an entire generation who grew up with smart phones and never did start wearing a watch.

Maybe learning terms like this, and starting to wear an Apple Watch will pull younger people into the tradition of wearing a watch that could later become a more traditional timepiece.

If the Apple Watch is a success it will no doubt pressure Swiss brands to make their own version.

When quartz watches were invented, the Swiss initially turned their nose up. Yet Omega is now owned by Swatch who were able to buy them on the success of their plastic quartz watches.

When the Apple watch was announced the president of Tag Heuer (and a few other brands I forget) made some comments about the Apple Watch looking like it was a bad design from a first year art student. Yet a few months later and we find out they are now developing their own smart watch.

So I think we'll see Apple Watch shaking things up. There's clearly a market for fitness trackers. It's already approaching a half billion dollar industry, and that's just for trackers that only track. Throw in some more functionality and who knows what could happen.
 
To an intended target audience who is likely to not understand the heritage.

Most people who have worn watches for decades also did not know what the crown of the watch was, and they picked up on it quite quickly, without any complaining...
 
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