I'll link you to a short video that I just stumbled upon. Basically, it points out how Apple Watch isn't positioned as a gadget, it's positioned as more functional jewellery. Vid is here: https://www.youtube.com/watch?v=cRloBkp_CTI It's a fair point, and one I've raised every debate with my colleagues since Monday. I'm not buying it because its an apple device, I'm buying it because its the first ever device that gives me the functionality of my pebble, the looks & build of an Omega, and works with my iPhone. Simple. I will always consider Apple Watch as jewellery, albeit more feature filled than typical timepieces. But there-in lies the point, it's not just a smartwatch, it's a Timepiece. I'm a watch lover, and a tech lover, so this is like Christmas come early! Would love to hear people's thoughts on this perspective?