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Apple Watch Makes First Public Appearance at Parisian Fashion Boutique Colette

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As indicated by an announcement yesterday, Apple has teamed up with Parisian fashion boutique Colette to show off the Apple Watch at the retailer's gallery on Rue Saint-Honoré in Paris for today only. The special event marks the first public appearance for the Apple Watch since being announced last month at a media event, as a long line began forming around Colette's before the event started at 11 AM local time.

colette_website_applewatch-800x533.jpg
According to Engadget, Colette is displaying both the 38mm and 42mm versions of the Apple Watch to the public, and MacGeneration (Google Translate) states that the models being displayed are mostly from the Apple Watch Sport Collection while some are from the Apple Watch Collection. Also on display are some watches from the Apple Watch Edition Collection, which feature 18-karat gold casings and a sapphire display.

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Image taken by Elle magazine editor-in-chief Robbie Myers​
​
Customers are only being allowed to look at the devices and will not have the opportunity to actually try out the smartwatch's capabilities. However, some journalists were allowed to try on the devices. Apple will also not be announcing any new details about the device at today's event, as info about full pricing and battery life remain unknown.

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Left to right: Colette's Sarah Andelman with Karl Lagerfeld, Anna Wintour, Jony Ive, and Marc Newson (via Vogue's Suzy Menkes)​
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A number of members from Apple's industrial design team are also present at the event, including Apple's Senior Vice President of Design Jony Ive and newly hired Apple designer Marc Newson. Both Ive and Newson were also pictured with a number of high-profile fashion personalities, including notable designer Karl Lagerfeld and Vogue magazine editor-in-chief Anna Wintour. Other fashion journalists present also include Jean-Seb Stehli of Madame Figaro and Elle magazine editor-in-chief Robbie Myers.

In addition to positioning the Apple Watch as a consumer electronics product, Apple has also been pushing the wearable device as a fashionable accessory. The company invited top fashion editors and bloggers to its September 9 media event, and even allowed some to go hands-on with the smartwatch. Fashion publications including InStyle and Vogue were impressed with the Apple Watch, praising its design and the Digital Crown input method. However, others like The Doneger Group's Roseanne Morrison were unimpressed with the device, calling it "not pretty" and "future techno as opposed to feminine sexy."

At its event earlier this month, Apple said it is targeting an early 2015 launch for its wearable device. A report after the event stated that Apple would be "lucky" to launch the watch by Valentine's Day due to software development issues. The Apple Watch will start at $349 and may run up to $1,200 for the high-end Edition version.

Article Link: Apple Watch Makes First Public Appearance at Parisian Fashion Boutique Colette
 
Article Link
https://www.macrumors.com/2014/09/30/apple-watch-first-public-appearance-colette/
I really hope the iWatch screen isn't as bad as that photo makes it out to be. It looks seriously washed out and hardly worth the +1000$ price tag. And that's looking beyond the general blurriness of the photo itself.
 
Clearly we're living in a different age now but that picture of Ive with Anna Wintour (Editor of Vogue) & Karl Lagerfeld (Creative Director for Chanel) shows exactly how this trinket is being marketed.

Not impressed.

However, if it is to win over young, affluent people, Apple need to climb into bed with these fashion individuals (who have incredible influence on persuading their readers what is 'cool').
 
"positioning the Apple Watch as a brand new product"

Uh, it is a new product.
 
too much "fashion" for me. I take 2 minutes to get dressed. myb its an urban american thing. we dont get to fancy here in the urbana. When i traveled across seas everyone was sharp.

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H2SO4 said:
Could have ironed his shirt. After swapping it for one that fits him.
Click to expand...

LOL he is getting fat again. Should have a "skinny" clause in his contract.
 
fumi2014 said:
Clearly we're living in a different age now but that picture of Ive with Anna Wintour (Editor of Vogue) & Karl Lagerfeld (Creative Director for Chanel) shows exactly how this trinket is being marketed.

Not impressed.
Click to expand...

Au contraire. Even though I dislike digital watches and will not buy the Apple one, I think they are doing EXACTLY the right thing to ensure its success. Watches have always been jewelry first, utility devices second ( unlike phones, computers, mp3 devices, etc..).

In fact this is exactly what Steve Jobs would have done. Someone posted this video on another thread (Steve Jobs on fashion) :

http://youtu.be/iYwoPuN9kQQ
 
Although i love the design and concept of Apple's watch. I cannot shake the feeling that my electric shaver lasts longer than this watch, sorry but i will wait for the second generation hopefully they will improve the battery life.
 
fumi2014 said:
However, if it is to win over young, affluent people, Apple need to climb into bed with these fashion individuals (who have incredible influence on persuading their readers what is 'cool').
Click to expand...

You're supposing young people are going to be able to afford a minimum-300$ toy?
 
fumi2014 said:
Clearly we're living in a different age now but that picture of Ive with Anna Wintour (Editor of Vogue) & Karl Lagerfeld (Creative Director for Chanel) shows exactly how this trinket is being marketed.

Not impressed.

However, if it is to win over young, affluent people, Apple need to climb into bed with these fashion individuals (who have incredible influence on persuading their readers what is 'cool').
Click to expand...

Seems solid to me.

These types of devices have come in the past and relied solely on technical merit, which will only achieve success amongh tech heads, if that.

I saw so many posts on this very forum for months (maybe years) stating how their [insert expensive watch brand here] was more than a device, and was a piece of jewelery and that the apple watch could never come close to it. Jewelery is fashion. Apple marketing this as a fashion item. And people are criticising that approach.
 
Amazing isn't it. Apple know exactly how to market their stuff. Push it hard in the fashion industry and get it in magazines that tell women what to buy. (Vogue, Cosmopolitan etc)

Samsung and others on the other hand release a watch and........ *tumble weed*
 
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My first thought when I looked at the watch photo, "I overslept!" The second was that the metal looks as if it was discolored by too much heat. Third was the size or scale looks oversized on that specific wrist. Looks uncomfortable, but so do high healed shoes.

Now I have "The Low Sparks of High Heeled Boys" cycling through my head.

Sarah Andelman looks like she has a little guys head growing out the back of her neck. Zoom in and look at it.

I better go look at myself in the mirror to gain a little perspective.
 
And you think Vogue and Cosmo is a good thing? The people in the bottom picture tells me everything I need to know about this watch.

MonkeySee.... said:
Amazing isn't it. Apple no exactly how to market their stuff. Push it hard in the fashion industry and get it in magazines that tell women what to buy. (Vogue, Cosmopolitan etc)

Samsung and others on the other hand release a watch and........ *tumble weed*
Click to expand...
 
robjulo said:
And you think Vogue and Cosmo is a good thing? The people in the bottom picture tells me everything I need to know about this watch.
Click to expand...

You think "Fishing magazine" and "Trucks and Hummers News" would be more appropriate for a fashion/tech accessory ?
 
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