Exaxtly. This isn't news, it's sales.
I'm sure Apple gave the magazine early access to people/products in return for very favorable media coverage. Apple does this all the time. Did money trade hands? Who knows.
Meanwhile, in the real world, mainstream media has a collective yawn about these watches. No one cares outside of this fanboy tent.
Agree. Apple hired a bunch of retail execs and product placement is part of that world. It'd be delusional for anyone to conclude this represents some sort of validation of the watch. Its extremely unlikely women will buy this product is any numbers.