"Apple Watch", not "iWatch"

Discussion in 'Apple Watch' started by Casstiel, Sep 10, 2014.

  1. Casstiel, Sep 10, 2014
    Last edited: Sep 12, 2014

    Casstiel macrumors member

    May 14, 2014
    Anyone care to guess why the name "Apple Watch" was chosen over "iWatch"? iWatch sounds a little better to me.

    Were there trademark issues? I remember the trademark issue with "iTV". Is Apple moving away from the i- prefix?
  2. JayLenochiniMac macrumors G5

    Nov 7, 2007
    New Sanfrakota
    iWatch sounds silly if you think about it, as in "I watch" you.
  3. JoEw macrumors 68000


    Nov 29, 2009
    I don't think it was a matter of trademarks Apple could probably buy just about any trademark short of Google and Coca-Cola.

    I think Apple wants to move away from the i-everything.

    Apple Pay
    Apple Watch
    Apple TV.. (new television product will be called this..)
    iPad/iPhone will probably stay around (to iconic).

    It will take awhile to get used too, even Tim slipped up and called it iWatch.
  4. kmj2318 macrumors 68000


    Aug 22, 2007
    Naples, FL
    It's further simplification, and it combines two logos into one. It's especially good for things that are used in small spaces. Like the watch, or the Pay button. :apple:Pay couldn't be made anymore simple; the i is just redundant and doesn't add any information.

  5. mac.rumors macrumors regular

    May 9, 2008
    New York, NY
    I find it very strange that they capitalized the device name (WATCH). Very un-Apple like!
  6. kmj2318 macrumors 68000


    Aug 22, 2007
    Naples, FL
    I was surprised to see that too.

    But all caps has advantages. It works much better for alignment; the ascenders and descenders in lowercase make almost any position look wrong. I couldn't see the letters on the back being in lower case, it would look very messy.

    Because the sensors take up the back, the apple logo couldn't be placed in the center as just about everyone would assume, so they needed a single logo that could fit somewhere else. :apple:WATCH was a good solution. Instead of every single mockup that starts with language to force a design, Apple designs first and then adapts it's language to the design. Very Apple like imo.

  7. JayLenochiniMac macrumors G5

    Nov 7, 2007
    New Sanfrakota
    As opposed to all lower cases as in :apple: tv? Seems like they have no patterns on this.
  8. Casstiel thread starter macrumors member

    May 14, 2014
    I suspect it's partly because they want to market this as a lifestyle/luxury/premium product and they may think the i- prefix is too toy-like at this point.


    Yeah, I think folks would get over that pretty quickly. "iPad" sounded pretty silly for a short while too.
  9. iPadPublisher macrumors 6502

    Apr 14, 2010
    I think you're right. Time to move on. Build more value for the Apple brand.
  10. thundersteele macrumors 68030

    Oct 19, 2011
    Yeah I also agree - it seems they want to move away from iStuff.

    Everything gets old eventually. iThing is a 2000's brand (iMac was late 90s, but really it became popular with the iPod in 2001). Now it is 2014, and they push for something new.

    Another reason might be to highlight that it is not just another iOS device in a different form factor.
  11. campingeyes macrumors newbie

    Mar 23, 2009
    Wigan, UK
    I agree, how long before the apple logo is included in the iOS keyboard so we don't have to keep typing 'Apple'? Or do you think if you type 'apple watch' it will auto correct to 'WATCH' like it does now with iPad and iPhone etc.
  12. Wiesenlooser macrumors 6502a

    Jul 9, 2010
    I just think they wanted to avoid the verb situation, just as in iWatch or iPay - it would sound kind of stupid, they never had the combination of iVerb besides iWork.

    Also I think since they have Apple Watch , Apple Watch Sport and Apple Watch Edition, I think the iCombination would not have really looked good.

    Could have been just a decision instead of a real strategic shift.
  13. stevearm macrumors 6502a

    Nov 15, 2007
    iWatch sounds geeky
    Apple Watch sounds cool (ish)
  14. dannyyankou macrumors 604


    Mar 2, 2012
    Apple wanted to name it iWatch, but it sounds similar to iSwatch and Swatch was ready to go to court over it. In interviews, Tim Cook has slipped a couple times and said iWatch by mistake.
  15. JoEw macrumors 68000


    Nov 29, 2009
    If Apple wanted iWatch it would of gotten iWatch:cool:
  16. dannyyankou macrumors 604


    Mar 2, 2012
    Not necessarily. Remember when Apple TV was called iTV? That's because iTV Entertainment threatened legal action.

  17. grahamperrin macrumors 601


    Jun 8, 2007
    Apple Watch, applewatch, :apple: Watch, :apple:Watch and a modifier key

    Apple Watch™ and the Apple logo® are trademarks of Apple. No surprise there.

    :apple: Watch is on the Apple Watch. No surprise there.

    applewatch.com is pleasantly god-like.

    applewatch.net is not .com but its use is clearly commercial. .net was originally intended for organizations involved in networking technologies, it's now general purpose; I suspect the primary reason for the commercial organisation presenting nothing Apple-branded is either:
    1. sulking, on an Amazonian scale, about not getting the better domain; or
    2. a humorous response to use of applewatch.com by The Creator.
    Probably the latter. Maybe no-one else finds it funny that there's a knock-off considerately priced third party alternative to an Apple product in the top ten. But I do.

    Moving on …

    :apple:Watch.com gets me nowhere :)

    Looking up, not only to the gods …

    Lookup has started…
    optionshiftk.com ->
    option-shift-k.com -> The operation couldn’t be completed. (kCFErrorDomainCFNetwork error 2.)
    shift-option-k.com -> The operation couldn’t be completed. (kCFErrorDomainCFNetwork error 2.)
    shiftoptionk.com -> The operation couldn’t be completed. (kCFErrorDomainCFNetwork error 2.)
    altshiftk.com -> The operation couldn’t be completed. (kCFErrorDomainCFNetwork error 2.)
    We can't argue with DNS, so there we have it – from that fifth lookup – a definitive answer to complement Apple knowledge:
    • it's the Option key, folks :cool:


    Whois has started…
    Whois Server Version 2.0
    Domain names in the .com and .net domains can now be registered
    with many different competing registrars. Go to http://www.internic.net
    for detailed information.
       Domain Name: OPTIONSHIFTK.COM
       Registrar: GODADDY.COM, LLC
       Sponsoring Registrar IANA ID: 146
       Whois Server: whois.godaddy.com
       Referral URL: http://registrar.godaddy.com
       Name Server: NS47.DOMAINCONTROL.COM
       Name Server: NS48.DOMAINCONTROL.COM
       Status: clientDeleteProhibited http://www.icann.org/epp#clientDeleteProhibited
       Status: clientRenewProhibited http://www.icann.org/epp#clientRenewProhibited
       Status: clientTransferProhibited http://www.icann.org/epp#clientTransferProhibited
       Status: clientUpdateProhibited http://www.icann.org/epp#clientUpdateProhibited
       Updated Date: 01-may-2015
       Creation Date: 27-mar-2013
       Expiration Date: 27-mar-2016
    >>> Last update of whois database: Mon, 29 Jun 2015 10:32:41 GMT <<<

    Attached Files:

  18. bbeagle macrumors 68040


    Oct 19, 2010
    Buffalo, NY
    Apple TV was never sold as 'iTV'.

    Apple called it iTV while it was still in design stages, in September 2006. But when it was announced in January 2007, and released in March 2007 it was ALWAYS called Apple TV.

    Maybe Apple was forced to change the name because iTV Entertainment wouldn't negotiate, or maybe Apple decided to change the name because it thought Apple TV sounded better. We don't know.
  19. kdarling macrumors demi-god


    Jun 9, 2007
    First university coding class = 47 years ago
    Heh heh. How about this pattern:

    • iPhone, iPod, iMac - mixed case = core products

    • itv - lowercase = hobby

    • WATCH - uppercase = plea for attention of first product under new CEO
  20. grahamperrin, Jun 29, 2015
    Last edited: Jun 29, 2015

    grahamperrin macrumors 601


    Jun 8, 2007
    I treat :apple: as uppercase because Apple requires the Shift key in Option-Shift-K

    Option-K is ˚ (ring above)

    Decades ago, maybe someone at Apple could think of nothing more heavenly than a halo (ring above) and so Option-K was the logical basis for Option-Shift-K …
  21. Mac 128 macrumors 601

    Mac 128

    Apr 16, 2015
    The "i" stands for "internet" and always has. The Watch cannot get onto the Internet by itself without an iPhone. The TV was first designed as a media server with a hard disk, not streaming movies from the Internet. Pay has nothing to do with the internet. Moreover, you can't surf the web on any of these products, you can't share files natively from any of these products, so it would be totally mis-branding them, and inconsistent with the rest of their product lines, to use the "i".
  22. bbeagle macrumors 68040


    Oct 19, 2010
    Buffalo, NY
    So, how am I able to ask Siri (on my watch) questions when my iPhone is off? Like 'what is the score of the Yankees game?' and I get the up-to-date score.
  23. D.T. macrumors G3


    Sep 15, 2011
    Vilano Beach, FL
    The only thing I find a little curious is the lack of a model variant designation in the name for the SS models. It's almost like a "who's on first" bit when talking about it:

    "I have an Apple Watch"
    "Nice, which model"
    "I know it's the Watch, which model?"

    I get that it's easily ID'ed by saying Stainless, or Space Black, just struck me as a little odd, especially that it's the "middle tier" product (at least in terms of pricing). It's almost like they should've called the middle tier the Sport and the aluminium version "Fitness" or something (since they're already playing off "sport" as sort of an active lifestyle type spin).
  24. CellXor10 macrumors regular

    Apr 23, 2015
    Connecticut, USA
    This is funny- thread hadn't been posted in since September of 2014 and all of a sudden gets revived today...
  25. Gav2k macrumors G3


    Jul 24, 2009
    Omg electronics California own the iWatch trademark. Simple

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