
The Apple Watch outsold the entire Swiss watch industry in 2019
The Apple Watch outsold the entire Swiss watch industry in 2019.
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The Apple Watch outsold the entire Swiss watch industry in 2019
The Apple Watch outsold the entire Swiss watch industry in 2019.www.cnn.com
This isn’t really news, as After the first GEN Apple Watch launched, Cook mentioned during the keynote that it was out-selling Swiss watches accordingly. That’s not really a shocker, but you have to remember, the Apple Watch is substantially cheaper device under Swiss watches, plus, it’s a tech device that serves a totally different purpose over a mechanical watch.
This isn’t really news, as After the first GEN Apple Watch launched, Cook mentioned during the keynote that it was out-selling Swiss watches accordingly. That’s not really a shocker, but you have to remember, the Apple Watch is substantially cheaper device under Swiss watches, plus, it’s a tech device that serves a totally different purpose over a mechanical watch.
The original Apple Watch was pretty poor and lacking in compatible apps at the time which meant it lacked appeal in its early phase. The Swiss watch industry is quite small compared to the Japanese, so it wasn’t a completely illogical benchmark for Apple to beat. It’s a bit like Kia claiming they’ll outsell the Italian luxury car industry, of course they did lol.The original Apple Watch didn’t outsell Swiss watches. There was only a rumor that internally Apple was confident the Apple Watch will beat Swiss watch industry.
The original Apple Watch didn’t outsell Swiss watches.
There was only a rumor that internally Apple was confident the Apple Watch will beat Swiss watch industry.
That show Apple Watch outsold *some* Swiss watch brands. The article cited on the original post talking about the “entire” Swiss Watch industry.Tim Cook stated during a keynote years ago that the Apple Watch specifically “Was the number one watch in the world”
Tim Cook never use the word ‘beat’, you just interjected that yourself.
The original Apple Watch was pretty poor and lacking in compatible apps at the time which meant it lacked appeal in its early phase. The Swiss watch industry is quite small compared to the Japanese, so it wasn’t a completely illogical benchmark for Apple to beat. It’s a bit like Kia claiming they’ll outsell the Italian luxury car industry, of course they did lol.
Hardly surprising as Apple watches are very cheap compared to luxury Swiss brands. The likes of Rolex, Omega, and Patek Philippe wont be worrying just yet I don’t think.
I’m sure they weren’t and many survived to this day.I'm sure luxury carriage manufactures weren't worrying when early cars came out either.
Then again some of the smaller midrange Swiss manufacturers are starting to boom now due to smart watches opening up the market to people who never wore watches previously but now have an interest. A lot of consumers own Apple watches and mechanicals so not every smartwatch sale is blocking the purchase of a Swiss watch.The comparison is not so „apples and oranges“ as some try to claim here. The „Swiss Watch industry“ doesnˋt sell luxury watches only. In the linked article, the ASP of swiss watches is quoted as being 1.000 $, so there must be a lot of relatively cheap and midrange watches in the mix. These watches are neither real status symbols nor heritage pieces and of course offer nowhere near the functionality of the Apple Watch. So I guess sales of these kinds of watches are declining and will decline further. Really expensive, luxury mechanical watches will probably be in less trouble, although at some point even collectors might start to question the worth of collecting items they don‘t really wear very often anymore.
Then again some of the smaller midrange Swiss manufacturers are starting to boom now (...)
Interesting. Do you have a source for this?
Interesting. Do you have a source for this?
Last year, unit exports of mechanical watches rose 3.9% to 7.52 million pieces. Mechanical watches are the Swiss industry's bread and butter; they account for 82% of watch exports in value and 32% in units.
Looking Back, Looking Ahead
The bulk of Swiss watch production, however, consists of quartz watches, almost all analog quartz. Switzerland's quartz watch production has declined every year since 2011.
Last year, quartz watches fell again, down 5% in units to 16.21 million pieces. Since 2011, quartz watch exports have declined 31%.
Last year, total watch exports in units dropped to 23.74 million pieces. "This was 570,000 fewer timepieces than in 2017," the FH said.
The vast majority of those were low-priced quartz analog watches (i.e., with an export price below CHF500), according to the FH. Quartz watches now account for 68% of exports by units, 28% by value.
I used to wear Speedmaster, Submariner, Seamaster, Tangente, Orion, Datejust, OP, and North flag to name a few.im sure Guess, Michael Kors etc watches outsell Swiss watch market, but they dont beat the swiss watch ever.
swiss watches and apple watch are entire for differend people althought some swiss watch makers does good-looking smart watches too. choosing to wear my apple watch or some of my automatic watches only, there is no question which one. apple watch is a fun and quite useful toy - but still a toy.
I used to wear Speedmaster, Submariner, Seamaster, Tangente, Orion, Datejust, OP, and North flag to name a few.
Not any longer. Apple watch is what I wear 365 days a year.