Yup im sure for those whose lives it saved or helped them with their fitness call it a toy lol. I would say an expensive mechanical watch that pretty useless now a days is a toy. My AW is a true tool watch where my Daytona is just a toy.
im sure Guess, Michael Kors etc watches outsell Swiss watch market, but they dont beat the swiss watch ever.
swiss watches and apple watch are entire for differend people althought some swiss watch makers does good-looking smart watches too. choosing to wear my apple watch or some of my automatic watches only, there is no question which one. apple watch is a fun and quite useful toy - but still a toy.