Except they raised the prices by $20. Original Apple Watch was $350, now it's $370Irrespective of whether these were temporary or not, Apple did get the pricing and positioning strategy wrong for Apple Watch. Hence the shift in focus and rather substantial average price drop for Apple Watch 2.
I don't wear watches, nor do I buy any high end fashion, but I never thought that the AW would ever be considered an high end fashion item.Apple opened the trio of Apple Watch pop up shops in April 2015 at the luxury retailers as part of the company's initial efforts to position the watch as a fashion item, with gold Apple Watch Edition models selling for as much as $17,000.
This should have been the primary focus from the start.Apple has since toned down the luxury aspects of Apple Watch marketing, focusing more on health, fitness, and convenience features for the average user.
Maybe looking up the definition of a pop-up store will answer your question.
I know this article will undoubtedly be taken the wrong way, but it bears noting that pop up shops are not meant to be permanent fixtures. Hence "pop up"
Certainly you know that pop up shops aren't permanent, right? Or does that basic fact get in the way of your bizarre implications that somehow you could do anything at apple better?
It's a "pop up store" never ment to be a store forever ...
You get it.I guess pop up store implies the temporary nature of this installation, but it's a shame this wasn't a more permanent fixture.
This is true, and it is not like this is their first failure on something.Give Apple credit for trying.
I love this old chestnut. Nobody has ever really wanted anything Apple makes, but a combination of stupidity, gullibility, and brainwashing made them unwittingly spend money. Apple's not good at design, quality, usability, and customer service - they're good at mind control!!! Put a colander on your head and watch out!!!I guess they already made enough money off 2$ bands sold for 500$.. and people were stupid enough to buy them.
Apple always had great marketing.
Apple has since toned down the luxury aspects of Apple Watch marketing, focusing more on health, fitness, and convenience features for the average user.
Only the ignorant don't understand that the Apple Watch's foray into fashion was an exercise designed to legitimize the aspirational value of the down palette Apple Watches by shifting perception.
The hype over the gold models was not to sell gold models, but to increase interest in the Apple Watch and Sport models.
Whilst the definition of pop up store is in line with what you are alluding to. If it was selling watches like hot cakes do you think they’d have closed it down so quickly?Maybe looking up the definition of a pop-up store will answer your question.
Whilst the definition of pop up store is in line with what you are alluding to. If it was selling watches like hot cakes do you think they’d have closed it down so quickly?
You really misunderstood my post. I'm really happy with all my Apple products, I just despise Apple trying to be a fashion company.I love this old chestnut. Nobody has ever really wanted anything Apple makes, but a combination of stupidity, gullibility, and brainwashing made them unwittingly spend money. Apple's not good at design, quality, usability, and customer service - they're good at mind control!!! Put a colander on your head and watch out!!!
You mean they weren't the big money makers Timmy expected? Maybe Angela chose the wrong displays, they didn't quite pop. I guess we'll be seeing more Apple watches at closeout prices on eBay and Amazon again...
Only the ignorant don't understand that the Apple Watch's foray into fashion was an exercise designed to legitimize the aspirational value of the down palette Apple Watches by shifting perception.
The hype over the gold models was not to sell gold models, but to increase interest in the Apple Watch and Sport models.
You really misunderstood my post. I'm really happy with all my Apple products, I just despise Apple trying to be a fashion company.
But nice rant, man.![]()
I've always thought the same thing, he definitely looked uncomfortable when he unveiled it at the keynote.I was never convinced Cook was behind the luxury marketing of the watch. I always thought he looked sort of embarrassed when he announced the $17,000 Edition.
Can we change the name of this website to MacHaters.com? Thank you.
Again, you don't need to read between the lines this time as I’ll make it plain;It's been open for 20 months, that's not that quick.
Again, you don't need to read between the lines this time as I’ll make it plain;
If that item was selling from that store like hot cakes do you think they’d have closed it?
Maybe looking up the definition of a pop-up store will answer your question.
Sry, but when you explicitly call Apple customers "stupid" and imply they've been taken in by a marketing campaign, pardon me but it doesn't sound like you actually meant what you now say you meant. In fact, your two posts have pretty much nothing in common. (Good luck going into one of the Apple Watch forums and posting that the people who bought one are stupid.)You really misunderstood my post. I'm really happy with all my Apple products, I just despise Apple trying to be a fashion company.
But nice rant, man.![]()
Again, I didn't say anything about the watch itself. Yes, I call customers stupid who pay 500€ for a watch band. But that's just my opinion.Sry, but when you explicitly call Apple customers "stupid" and imply they've been taken in by a marketing campaign, pardon me but it doesn't sound like you actually meant what you now say you meant. In fact, your two posts have pretty much nothing in common. (Good luck going into one of the Apple Watch forums and posting that the people who bought one are stupid.)
But nice backpedal, man.![]()