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Apple Watch Pop Up Shop at Galeries Lafayette in Paris Shuts Down
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Talk about being in denial. Of course Apple will continue to experiment with all types of marketing new products, different ad campaigns, sales outlets, etc. That's the sign of a healthy marketing approach that has led, for example, to Apple stores leading the world in sales per square foot, despite the early skepticism that it would work out
http://www.forbes.com/sites/barbara...stores-by-sales-per-square-foot/#5b64aeccc73f
Further evidence of your denial is the very success of the Apple Watch, which started from scratch and in about 18 months zoomed past everyone else, such as your beloved Samsung Wear, to essentially own the entire market. And, while huge competitors like Lenovo and Nike, and other large competitors like Jawbone have essentially given up, Apple is experiencing increasing success, having had a record setting quarter for the Apple Watch. Sorry, but "Timmy" and Angela continue to set the world on fire when it comes to retail success and smart watches, among the many other hits Apple has had recently.
The Apple Watch is fine and great product for many , placing it in these high end stores was delusional arrogance. It's a watch for geeks and a nifty accessory for the iPhone , no highend fashion statement.
Apple Watch and Nike make sense, Hermes and Apple Watch is poor product vision
Apple Watch and Nike make sense, Hermes and Apple Watch is poor product vision
Exactly right. Why they haven't pushed it as the ultimate fitness tracker is beyond me.
You are welcome. I don't think the simple idea of marketing in this way was lost on everyone, but since you chose to identify with the ignorant, it looks like you needed it.
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I think apple initially framed the watch as a luxury buy that could do fitness stuff and realized there wasn't a real market for it. Rather than trying to continue to try and market a luxury line in luxury places, they decided to focus on fitness. Sounds like they tried something in a new market, learned about what that market would do, then adjusted accordingly.
If you count owning the market and selling more watches than everyone else combined, yeah they are definitely floundering
The article isn't even negative, it's basically reporting what has happened. Isn't this the definition of news?
I really disagree. If the product itself was inferior and subsequent attempts were inferior, then sure. But this is a shift in positioning and focus on market.
I don't need anything from you and, from what I've seen, you have nothing to offer.
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Why was it delusional? It got a tremendous amount of publicity and exposure and whether you want to accept it or not, many people, especially but not exclusively women, buy the Apple Watch because with simply a change in bands, you can have a fashion accessory and not merely have a fitness or ordinary smart watch if you so desire. Apple was ingenious to offer easily swappable bands. They win both ways as they sell bands and their watch is more desirable because it is customizable for fashion.
There's a reason they have undoubtedly sold more than everyone else combined and own this market.
Why was it delusional? It got a tremendous amount of publicity and exposure and whether you want to accept it or not, many people, especially but not exclusively women, buy the Apple Watch because with simply a change in bands, you can have a fashion accessory and not merely have a fitness or ordinary smart watch if you so desire. Apple was ingenious to offer easily swappable bands. They win both ways as they sell bands and their watch is more desirable because it is customizable for fashion.
There's a reason they have undoubtedly sold more than everyone else combined and own this market.