Apple Watch pricing - US v other country prices

Discussion in 'Apple Watch' started by Obi Wan Kenobi, Sep 11, 2016.

  1. Obi Wan Kenobi macrumors 6502

    Obi Wan Kenobi

    Joined:
    Mar 9, 2011
    Location:
    London, UK
    #1
    In the UK, the price for an AWS (38mm) is £369. The price in USA is $369. The current exchange rate suggests the price should be £278.12 (£1 = $1.32). Is this a mistake on Apple's website, or are the prices skewed in other countries too?
     
  2. ukms macrumors regular

    ukms

    Joined:
    Apr 21, 2015
    Location:
    Dubai, UAE
    #2
    Always skewed but the difference has increased with the Series 2 .... Slightly less difference because US prices don't include tax ... But still a heavy difference .... Blame brexit;)
     
  3. dschulian macrumors regular

    dschulian

    Joined:
    Apr 29, 2015
    Location:
    Germany
    #3
    EU prices did raise too.
     
  4. KrisLord macrumors 65816

    Joined:
    Sep 12, 2008
    Location:
    Northumberland, UK
    #4
    You're missing the 20 VAT in the UK and similar rates in most EU countries. So on a straight exchange rate it should be about £333. That then ignores the differing cost of doing business in each market.
     
  5. Obi Wan Kenobi thread starter macrumors 6502

    Obi Wan Kenobi

    Joined:
    Mar 9, 2011
    Location:
    London, UK
    #5
    What are they?
     
  6. srsub3 macrumors 6502

    srsub3

    Joined:
    Mar 10, 2013
    Location:
    NYC
    #6
    I thought apple was not paying taxes in the EU in general... XD
     
  7. Julien macrumors G4

    Julien

    Joined:
    Jun 30, 2007
    Location:
    Atlanta
    #7
    VAT is akin to a US sales tax and paid by the consumer.
     
  8. srsub3 macrumors 6502

    srsub3

    Joined:
    Mar 10, 2013
    Location:
    NYC
    #8
    my message was with irony mode on.... I know that... but it is silly that in EU apple is saying that the asking price includes taxes and then it has been demonstrated they are not paying so much... off topic end ;-)
     
  9. friedmud macrumors 65816

    Joined:
    Jul 11, 2008
    #9
    It's not "silly"... it's the law. In the UK the posted prices must include VAT.

    The reason why they can do it is because VAT is the same across the whole country. In the US there are federal/state/local taxes that are all different... so there is no way to post a single price that includes taxes.
     

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