Apple Watch Ranked Highest in Smartwatch Customer Satisfaction by J.D. Power

[MacRumors]

Market research company J.D. Power has published the results of its 2016 Smartwatch Device Satisfaction Report, and Apple ranked highest among smartwatch manufacturers in customer satisfaction. Samsung finished in second place, although it was first in the related fitness band category.

The report measured overall satisfaction among 2,696 customers who purchased a smartwatch within the past year, including these factors listed in order of importance: ease of use, comfort, battery life, phone features, price, strength/durability, display size, styling/appearance, reliability, apps available, and customer service.

Apple earned a satisfaction score of 852 out of 1000, and a five-out-of-five Power Circle rating, compared to runner-up Samsung's score of 842 and two-out-of-five Power Circle rating. Sony, Fitbit, and LG rounded off the top five smartwatch manufacturers with scores of 840, 839, and 827 respectively.

In June 2015, research panel Wristly said overall customer satisfaction with the Apple Watch was 97%, a statistic that Apple CEO Tim Cook cited during the company's subsequent financial earnings call. Apple Watch's customer satisfaction has dropped slightly since then, but it has remained consistently high overall.

J.D. Power and Associates, a division of McGraw Hill Financial, has conducted highly-regarded customer satisfaction surveys for automakers, airlines, technology brands, and more since 1968. iPhones and iPads have consistently topped J.D. Power's smartphone and tablet customer satisfaction ratings in past years.

Article Link: Apple Watch Ranked Highest in Smartwatch Customer Satisfaction by J.D. Power

 

[jonnysods]

I'm certainly enjoying mine!

 

[MonkeySee....]

It really is the best one out there.

I had no interest in getting one but was given one by my boss and I hardly take it off. Really do enjoy it. WatchOS 3.0 is going to make it even better!

 

[TurboPGT!]

And considering watchOS 3 fixes literally everything wrong with the watchOS as it is...they are going to be even happier.

 

[Thunderhawks]

Gave my girlfriend one and she likes and uses it a lot.

Only thing that matters, keeping the ladies satisfied!

 

[CooKieMoNs7eR]

Shows you its not about who's first to come out with a watch to the market but who does it best, Apple knows what they're doing...

 

[Kaibelf]

Fitness awareness, being much more in line with my work calendar, never missing a call if i'm in the other room, and in the future unlocking my laptop when I approach the desk. Yup, I'm satisfied, and it ended up costing me about a buck a day.

 

[printrenori]

DID THEY FORGET ABOUT PEBBLE?

 

[randyj]

I am mostly satisfied. With Apple Pay in Australia I can use it in 99% of businesses.
I used it to get me exercising again and I have lost about 10kg this year.

I got one for my wife too. She forgets to charge it. She doesn't really like it. Complains that it is flat. Doesn't use the exercise features and health tracking even though she quite often goes to the gym etc.

I can't wait for WatchOS 3 as it will make the watch even better.

 

[Nozuka]

still has alot of room for improvements. can't wait to see the apple watch 2.

 

[avanpelt]

I'm waiting for the next iteration of the Apple Watch hardware. Then I'll probably bite.

 

[BeardMan7]

I'm very pleased with my Apple Watch. Without it, I would miss something.

 

[NanaMac]

I'm enjoying my Apple Watch... Gave my used Apple watch sport to my wife and bought stainless steel one.

 

[BeardMan7]

DID THEY FORGET ABOUT PEBBLE?

Pebbles don't play a role in the upper market.

 

[gaximus]

It says a lot when the average is higher then all the other options. (because Apple Watch brought it to second place)

 

[ka-spot]

I rank it as: more than year after release there is still no official watch in Bulgaria !
or simply fail !

 

[John Mcgregor]

So it sucks just a little bit less than others. Good to know.

 

[JosephAW]

And all those smart watches cost relatively the same and have the same features. Right?

Otherwise it would be like saying Ford festa owners are more satisfied in their cars than Tesla p85d owners.

 

[GenesisST]

One thing I don't get: Watch has 852 and 5 stars and Samsung has 842 and 2 stars. Yet, LG has 827 and also 2 stars.

This seems odd, unless I'm missing something.

 

[stu-bim]

Where is Garmin? Do they not sell enough units to be included?

I have a Fenix 3 HR and love it

More Activity Watch with Smart features than Smart Watch but really good

Simple smart features like silent alarm keeps going to snooze until you get up and then knocks off

Keeps Samsung phone unlocked while I am in same room but if I leave it locks it

 

[Jaro65]

Haven't worn a watch in 10+ years...until Apple Watch. I'm certainly enjoying it.

 

[leman]

From looking at the scores, it seems like all watches are rated more or less the same. I don't understand why a with with a rating of 5 points above the average (on a 1000-point scale) is rated 5 starts and a watch of 5 points below the average only gets 2 stars. Not to mention that the 2-star device is actually second in consumer satisfaction. Something here is really weird here. Its like, 'A is 2mm higher then the average, so her is REALLY TALL and B is 2mm shorter, so he is a TINY PERSON'.

 

[69Mustang]

Where is Garmin? Do they not sell enough units to be included?

I have a Fenix 3 HR and love it

More Activity Watch with Smart features than Smart Watch but really good

Simple smart features like silent alarm keeps going to snooze until you get up and then knocks off

Keeps Samsung phone unlocked while I am in same room but if I leave it locks it

MR only addressed part of the survey. The link to the survey is for smartwatches and fitness bands. Garmin is in the fitness band category. It ranked 2nd.

And all those smart watches cost relatively the same and have the same features. Right?

Otherwise it would be like saying Ford fiesta owners are more satisfied in their cars than Tesla p85d owners.

Please, not car analogies. Not only because it's an incorrect analogy but because it forgoes simple logic. It's entirely possible for a Fiesta owner to be more satisfied with their purchase than a Tesla owner. Considering the issues Tesla has had lately, it's not only possible but highly likely.

One thing I don't get: Watch has 852 and 5 stars and Samsung has 842 and 2 stars. Yet, LG has 827 and also 2 stars.

This seems odd, unless I'm missing something.

The stars and the score are not connected in the way you're thinking they appear to be. JD Power has always been that way. It does make for a confusing read.

 

[Mac 128]

One thing I don't get: Watch has 852 and 5 stars and Samsung has 842 and 2 stars. Yet, LG has 827 and also 2 stars.

This seems odd, unless I'm missing something.

I'm with you, there's 10 point difference between the Samsung and Watch, over a score of 800. Rating the Samsung with three less stars doesn't seem to fit with the customer satisfaction rating.

This chart basically tells me Apple has a lot of work to do to gain any significant advantage over the competition. Otherwise it's statistically no different than the competition as far as the actual owners are concerned.

 

[Pakaku]

But it still doesn't support Pokemon Go