I can't get over the "now I don't have to fumble around for my phone!" review. As if using a smartphone was cumbersome.
Only since this watch came to life. I dare anyone to find any pre-watch comments about the difficulty of pulling iPhones out of our pockets and these "fumbling around"-type comments. The iPhone used to be spun as perfection- the one do-everything device that anyone and everyone needs. If someone wrote about the difficulty in pulling it out of a pocket and this "fumbling around"-type language, the ADF would have torn into them with fury. But now... now we have to rationalize this watch, so where it overlaps with what can be done on the iPhone, the latter must be spun as less convenient, difficult, cumbersome, etc. to prop up the "why?" regarding this watch.
It's like this: Apple wants to sell a watch. Part of rationalizing the watch means poking some brand new negatives at even other Apple products. Now it's cumbersome to pull out an iPhone (that we probably have out 50 times a day anyway). Or we're suddenly worried about iPhone security such that the watch can keep the phone securely in our pocket (but watch security is apparently not an issue).
And the spin machine hatches these generally rare or oddball scenarios where it really would be easier to peek at a screen on our wrist than get out the iPhone ("I'm hanging from a rope but I need to read a new text", "I'm shoveling snow and the iPhone is inside 12 layers of clothes but I need to get a text right away", etc).
Even these select, chosen reviewers are having some obvious challenges gushing about the product. These are
chosen reviewers, not randomly selected. They can't bash it too much for fear of getting put on Apple's other list (the unchosen or permanently excluded). Personally, I'm shocked at these reviews in how much they said that might objectively be viewed as negative for the product and the category.
More interestingly though is how our group here is reading and seeing the exact same reviews and interpreting "half full" and "half empty" toward the extremes. Reminds me of the old business sales lesson...
2 shoe salespeople are dispatched to a previously-untapped market in deepest Africa in search of shoe buyers. After assessing the very same market, each reports back:
- "No opportunity here. Nobody wear's shoes"
- "Amazing opportunity here. Nobody has any shoes."