Apple Watch Sales Comprised Half of Smartwatch Market in 2018

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Feb 28, 2019.

  1. MacRumors macrumors bot

    MacRumors

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    Apple Watch maintained pole position in the smartwatch market over last year's fourth quarter as global smartwatch shipments continued to grow, according to the latest research from Strategy Analytics.

    [​IMG]

    Apple shipped 9.2 million Apple Watch units during Q4 2018, according to the report, rising 18 percent from 7.8 million units in Q4 2017. Global smartwatch shipments meanwhile grew 56 percent annually to reach a record 18 million units in the same quarter.

    Apple's global smartwatch marketshare actually slipped to 51 percent this quarter, down from 67 percent a year ago, but Apple held on to first position with a 51 percent global smartwatch marketshare, while Samsung jumped to second place, overtaking Fitbit and Garmin.

    The research corroborates an earlier report from consumer research firm The NPD Group that Apple Watch is the "clear market leader" in the U.S. smartwatch market, but it also underlines the growing threat of rivals like Samsung, which continues to invest heavily in wearables that are compatible with both Android devices and iPhones.
    Apple doesn't reveal Apple Watch unit sales from its overall earnings. But in a recent earnings call for the first quarter of the 2019 fiscal year, CEO Tim Cook said the company's wearables revenue was being driven by the "amazing popularity" of Apple Watch and AirPods, and that the category was "approaching the size of a Fortune 200 company."

    Article Link: Apple Watch Sales Comprised Half of Smartwatch Market in 2018
     
  2. jcswim312 macrumors member

    jcswim312

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    #2
    I love my Apple Watch!

    I currently have the second generation Apple Watch and plan on buying the fifth generation when it comes out later this year
     
  3. FreshBoy macrumors regular

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    Anyone know does this list include sales for basic fitness trackers from Fitbit etc? Because if so Samsung is gonna keep closing it’s market share on apple as it has a bigger line up with far cheaper entry level trackers. It’s the same with their phones and it makes their market share look huge but in reality it’s not comparing like with like.
     
  4. niji Contributor

    niji

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    #4
    wow.
    if apple has 51% market share in units, then its market share in terms sales dollars must be much higher than that, and, then its market share in terms of profits must be even greater than that.
     
  5. FreshBoy macrumors regular

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    Exactly. You put it in simpler terms than I did haha.
     
  6. Soccertess, Feb 28, 2019
    Last edited: Feb 28, 2019

    Soccertess macrumors 65816

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    Good job Apple! The Apple Watch is well done and should be a model to others.

    So munch negative comments for Tim (well deserved as he is a fool) but will give him credit where credit is due.

    Only problem is that most of the world doesn’t use iOS or iMessages. Just in Asian, no one uses it. Line, wechat dominate, so utility of the Apple Watch is reduced (Walkie talkie) as most of the world has andriod (Apple fan boys please look up world stats before denying it)
     
  7. MacFan23 macrumors 6502

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    #7
    The linked article seems to suggest that they're talking about watches specifically, not wrist worm wearables.
     
  8. Khedron macrumors 65816

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    #8
    It seems Fitbit trackers except Versa aren't smart enough for this study, even though they go on your wrist and show the time and phone notifications.

    On that basis I want iPhone XRs excluded from phone sales studies because an LCD screen in 2019 is more of a joke than a phone.
     
  9. nfl46 macrumors 604

    nfl46

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    #9
    It’s crazy how many people thought the Apple Watch wouldn’t do well. Now, you see these things everywhere.
     
  10. Remy149 macrumors 6502

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    #10
    The average consumer who is buying an iPhone XR doesn’t know or doesn’t care about the difference. I know more people who bought the XR then any Xs.
     
  11. honglong1976 macrumors 65816

    honglong1976

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    I am surprised Fitbit are still going!
     
  12. Relentless Power macrumors Penryn

    Relentless Power

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    The only negativity I read about the Apple Watch, was on sites like this that were knocking a new product that Apple wanted to bring to the market.

    The Apple Watch when it first started, was really mainly a notification device, but now that health is priority, it’s a whole new era, and I think the Apple Watch has one of the brightest futures of all of Apple‘s products given where is leading ultimately. Features like EKG, fall detection, those are features that are actually useful, besides just being a notification device primarily. This is just the start of what is to come for the watch.
     
  13. Romeo_Nightfall macrumors 6502

    Romeo_Nightfall

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    It’s like Pokémon, people need something to play, ...
    --- Post Merged, Feb 28, 2019 ---
    This features are disabled by default in the whole world.
    Health features are a gimmick - if not tailored to the unhealthy person.

    This would make only sense when a doctors customizes the watch for You and uses the data
     
  14. Relentless Power macrumors Penryn

    Relentless Power

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    #14
    I Actually know of people that the Apple Watch saved their life, and you’re telling others in this thread that health features are a ‘Gimmick’? [There are documented stories on the health features the Apple Watch has saved lives.] It’s hard to take your post any thing as credible.
     
  15. pika2000 macrumors 603

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    #15
    I use Line and WeChat on my Apple Watch, they have apps for it. So don’t see the problem.
     
  16. Romeo_Nightfall macrumors 6502

    Romeo_Nightfall

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    #16
    I saved at least one life too, and am not a watch. Your argument misses the point. The iPhone saved many life’s too and it’s not a health tool.

    I am talking about the bigger picture, not about when and if watch helped someone, as I said saving lives is not so hard as someone might guess.
     
  17. Abazigal macrumors G4

    Abazigal

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    #17
    Impressive for a device that is tied to a smartphone with the smaller market share, all the more when you consider its comparatively hefty price tag.

    Still using the Series 2, and I suppose I will be upgrading to the Series 5 later this year. I love notifications, health tracking, Siri, Apple Pay and controlling music playback on my watch. Such a convenient little device.
     
  18. Relentless Power, Feb 28, 2019
    Last edited: Feb 28, 2019

    Relentless Power macrumors Penryn

    Relentless Power

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    #18
    The Apple Watch _is_ a Health tool for fitness tracking and health monitoring, the iPhone mainly stores your health data and doesn’t share the same counterparts/capabilities as the Watch does, that’s two things are not mutually exclusive that you’re comparing.
     
  19. pika2000 macrumors 603

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    #19
    Yeah, the first gen was a trial run. Once Apple figured out what they want to focus on, ie. health, the Apple Watch gains important upgrades every iteration (S2 got waterproofing for swimmers, S3 got cellular for outdoor runners, S4 got EKG for even closer steps into a health care device).

    Meanwhile, the Android Wears and Samsung Gears just keep spinning around without any clear intention of what their purpose is supposed to be.
     
  20. IIGS User macrumors regular

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    Love my series 4. Would get another one in the future...
     
  21. I7guy macrumors Core

    I7guy

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    What you personally want and what actually happens will be different.
    --- Post Merged, Feb 28, 2019 ---
    Yep. No doubt. However Apple doesn’t sell cheap phones. Android has the market share, iOS has the profits. As far as Tim being a fool...
     
  22. orbital~debris macrumors 6502a

    orbital~debris

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    #22
    Still enjoying my first generation (‘series 0’) Apple Watch here - used since delivery on launch day.

    It’s really quite slow now with the latest watchOS available for it (4.3.2) but it wasn’t so bad back with the first few versions of watchOS. However, battery life still admirably good for its age, and Apple Pay on your wrist is marvellous.

    I was hoping to upgrade to a series 4, but now may have to wait until series 5.

    It’s been an interesting journey seeing how Apple have readjusted their focus for the Watch, and they do seem to be on a great trajectory with health & fitness features. I hope they work on filling out other uses, too - to expand the capabilities of this little companion computer.
     
  23. apolloa macrumors G4

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    #23
    I have to say, as I continue to do so, that I’m not surprised as it’s probably the best device Apple make. Fantastic device.
    Had my series 1 for just over a year but already want a series 4!!
     
  24. Remy149 macrumors 6502

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    #24
    I’ve lost 60 pounds since October thanks to the health and fitness features of the Apple Watch
     
  25. Sasparilla macrumors 65816

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    #25
    This is where Apple should pull an iPod and deploy the Watch on Android and just consume the market. Guessing they won't, but the opportunity is there.
     

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