Apple Watch Sales Comprised Half of Smartwatch Market in 2018

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Apple Watch maintained pole position in the smartwatch market over last year's fourth quarter as global smartwatch shipments continued to grow, according to the latest research from Strategy Analytics.


Apple shipped 9.2 million Apple Watch units during Q4 2018, according to the report, rising 18 percent from 7.8 million units in Q4 2017. Global smartwatch shipments meanwhile grew 56 percent annually to reach a record 18 million units in the same quarter.

Apple's global smartwatch marketshare actually slipped to 51 percent this quarter, down from 67 percent a year ago, but Apple held on to first position with a 51 percent global smartwatch marketshare, while Samsung jumped to second place, overtaking Fitbit and Garmin.

The research corroborates an earlier report from consumer research firm The NPD Group that Apple Watch is the "clear market leader" in the U.S. smartwatch market, but it also underlines the growing threat of rivals like Samsung, which continues to invest heavily in wearables that are compatible with both Android devices and iPhones.
"Apple's global smartwatch marketshare slipped to 51 percent this quarter, down from 67 percent a year ago," said Neil Mawston, executive director at Strategy Analytics. "Apple Watch is losing marketshare to Samsung and Fitbit, whose rival smartwatch portfolios and retail presence have improved significantly in the past year."
Apple doesn't reveal Apple Watch unit sales from its overall earnings. But in a recent earnings call for the first quarter of the 2019 fiscal year, CEO Tim Cook said the company's wearables revenue was being driven by the "amazing popularity" of Apple Watch and AirPods, and that the category was "approaching the size of a Fortune 200 company."

Article Link: Apple Watch Sales Comprised Half of Smartwatch Market in 2018
 

FreshBoy

macrumors regular
Oct 19, 2016
139
104
Ireland
Anyone know does this list include sales for basic fitness trackers from Fitbit etc? Because if so Samsung is gonna keep closing it’s market share on apple as it has a bigger line up with far cheaper entry level trackers. It’s the same with their phones and it makes their market share look huge but in reality it’s not comparing like with like.
 
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niji

Contributor
Feb 9, 2003
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hokkaido
wow.
if apple has 51% market share in units, then its market share in terms sales dollars must be much higher than that, and, then its market share in terms of profits must be even greater than that.
 

FreshBoy

macrumors regular
Oct 19, 2016
139
104
Ireland
wow.
if apple has 51% market share in units, then its market share in terms sales dollars must be much higher than that, and, its market share in terms of profits must be even greater than that.
Exactly. You put it in simpler terms than I did haha.
 

Soccertess

macrumors 65816
Oct 19, 2005
1,247
1,738
Good job Apple! The Apple Watch is well done and should be a model to others.

So munch negative comments for Tim (well deserved as he is a fool) but will give him credit where credit is due.

Only problem is that most of the world doesn’t use iOS or iMessages. Just in Asian, no one uses it. Line, wechat dominate, so utility of the Apple Watch is reduced (Walkie talkie) as most of the world has andriod (Apple fan boys please look up world stats before denying it)
 
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MacFan23

macrumors 6502
Feb 17, 2010
378
338
Anyone know does this list include sales for basic fitness trackers from Fitbit etc? Because if so Samsung is gonna keep closing it’s market share on apple as it has a bigger line up with far cheaper entry level trackers. It’s the same with their phones and it makes their market share look huge but in reality it’s not comparing like with like.
The linked article seems to suggest that they're talking about watches specifically, not wrist worm wearables.
 

Khedron

macrumors 68020
Sep 27, 2013
2,155
4,241
Anyone know does this list include sales for basic fitness trackers from Fitbit etc? Because if so Samsung is gonna keep closing it’s market share on apple as it has a bigger line up with far cheaper entry level trackers. It’s the same with their phones and it makes their market share look huge but in reality it’s not comparing like with like.
It seems Fitbit trackers except Versa aren't smart enough for this study, even though they go on your wrist and show the time and phone notifications.

On that basis I want iPhone XRs excluded from phone sales studies because an LCD screen in 2019 is more of a joke than a phone.
 

Remy149

macrumors 6502
Oct 20, 2016
360
636
It seems Fitbit trackers except Versa aren't smart enough for this study, even though they go on your wrist and show the time and phone notifications.

On that basis I want iPhone XRs excluded from phone sales studies because an LCD screen in 2019 is more of a joke than a phone.
The average consumer who is buying an iPhone XR doesn’t know or doesn’t care about the difference. I know more people who bought the XR then any Xs.
 

honglong1976

macrumors 65816
Jul 12, 2008
1,332
813
UK
It seems Fitbit trackers except Versa aren't smart enough for this study, even though they go on your wrist and show the time and phone notifications.

On that basis I want iPhone XRs excluded from phone sales studies because an LCD screen in 2019 is more of a joke than a phone.
I am surprised Fitbit are still going!
 
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Relentless Power

macrumors Nehalem
Jul 12, 2016
34,026
35,022
It’s crazy how many people thought the Apple Watch wouldn’t do well. Now, you see these things everywhere.
The only negativity I read about the Apple Watch, was on sites like this that were knocking a new product that Apple wanted to bring to the market.

The Apple Watch when it first started, was really mainly a notification device, but now that health is priority, it’s a whole new era, and I think the Apple Watch has one of the brightest futures of all of Apple‘s products given where is leading ultimately. Features like EKG, fall detection, those are features that are actually useful, besides just being a notification device primarily. This is just the start of what is to come for the watch.
 

Romeo_Nightfall

macrumors 6502a
Aug 8, 2018
662
700
Vienna
It’s crazy how many people thought the Apple Watch wouldn’t do well. Now, you see these things everywhere.
It’s like Pokémon, people need something to play, ...
[doublepost=1551355733][/doublepost]
The only negativity I read about the Apple Watch, was on sites like this that were knocking a new product that Apple wanted to bring to the market.

The Apple Watch when it first started, was really mainly a notification device, but now that health is priority, it’s a whole new era, and I think the Apple Watch has one of the brightest futures of all of Apple‘s products given where is leading ultimately. Features like EKG, fall detection, those are features that are actually useful, besides just being a notification device primarily. This is just the start of what is to come for the watch.
This features are disabled by default in the whole world.
Health features are a gimmick - if not tailored to the unhealthy person.

This would make only sense when a doctors customizes the watch for You and uses the data
 

pika2000

Suspended
Jun 22, 2007
5,587
4,896
Good job Apple! The Apple Watch is well done and should be a model to others.

So munch negative comments for Tim (well deserved as he is a fool) but will give him credit where credit is due.

Only problem is that most of the world doesn’t use iOS or iMessages. Just in Asian, no one uses it. Line, wechat dominate, so utility of the Apple Watch is reduced (Walkie talkie) as most of the world has andriod (Apple fan boys please look up world stats before denying it)
I use Line and WeChat on my Apple Watch, they have apps for it. So don’t see the problem.
 

Romeo_Nightfall

macrumors 6502a
Aug 8, 2018
662
700
Vienna
I Actually know of people that the Apple Watch saved their life, and you’re telling others in this thread that health features are a ‘Gimmick’? [There aredocumented stories on the health features the Apple Watch has saved lives.] It’s hard to take your post any thing as credible.
I saved at least one life too, and am not a watch. Your argument misses the point. The iPhone saved many life’s too and it’s not a health tool.

I am talking about the bigger picture, not about when and if watch helped someone, as I said saving lives is not so hard as someone might guess.
 
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Abazigal

macrumors G5
Jul 18, 2011
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Impressive for a device that is tied to a smartphone with the smaller market share, all the more when you consider its comparatively hefty price tag.

Still using the Series 2, and I suppose I will be upgrading to the Series 5 later this year. I love notifications, health tracking, Siri, Apple Pay and controlling music playback on my watch. Such a convenient little device.
 
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Relentless Power

macrumors Nehalem
Jul 12, 2016
34,026
35,022
The iPhone saved many life’s too and it’s not a health tool.
The Apple Watch _is_ a Health tool for fitness tracking and health monitoring, the iPhone mainly stores your health data and doesn’t share the same counterparts/capabilities as the Watch does, that’s two things are not mutually exclusive that you’re comparing.
 
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pika2000

Suspended
Jun 22, 2007
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The only negativity I read about the Apple Watch, was on sites like this that were knocking a new product that Apple wanted to bring to the market.

The Apple Watch when it first started, was really mainly a notification device, but now that health is priority, it’s a whole new era, and I think the Apple Watch has one of the brightest futures of all of Apple‘s products given where is leading ultimately. Features like EKG, fall detection, those are features that are actually useful, besides just being a notification device primarily. This is just the start of what is to come for the watch.
Yeah, the first gen was a trial run. Once Apple figured out what they want to focus on, ie. health, the Apple Watch gains important upgrades every iteration (S2 got waterproofing for swimmers, S3 got cellular for outdoor runners, S4 got EKG for even closer steps into a health care device).

Meanwhile, the Android Wears and Samsung Gears just keep spinning around without any clear intention of what their purpose is supposed to be.
 

I7guy

macrumors Core
Nov 30, 2013
23,523
11,791
Gotta be in it to win it
It seems Fitbit trackers except Versa aren't smart enough for this study, even though they go on your wrist and show the time and phone notifications.

On that basis I want iPhone XRs excluded from phone sales studies because an LCD screen in 2019 is more of a joke than a phone.
What you personally want and what actually happens will be different.
[doublepost=1551357621][/doublepost]
Good job Apple! The Apple Watch is well done and should be a model to others.

So munch negative comments for Tim (well deserved as he is a fool) but will give him credit where credit is due.

Only problem is that most of the world doesn’t use iOS or iMessages. Just in Asian, no one uses it. Line, wechat dominate, so utility of the Apple Watch is reduced (Walkie talkie) as most of the world has andriod (Apple fan boys please look up world stats before denying it)
Yep. No doubt. However Apple doesn’t sell cheap phones. Android has the market share, iOS has the profits. As far as Tim being a fool...
 

orbital~debris

macrumors 6502a
Mar 3, 2004
956
1,216
UK, Europe
Still enjoying my first generation (‘series 0’) Apple Watch here - used since delivery on launch day.

It’s really quite slow now with the latest watchOS available for it (4.3.2) but it wasn’t so bad back with the first few versions of watchOS. However, battery life still admirably good for its age, and Apple Pay on your wrist is marvellous.

I was hoping to upgrade to a series 4, but now may have to wait until series 5.

It’s been an interesting journey seeing how Apple have readjusted their focus for the Watch, and they do seem to be on a great trajectory with health & fitness features. I hope they work on filling out other uses, too - to expand the capabilities of this little companion computer.
 

Remy149

macrumors 6502
Oct 20, 2016
360
636
It’s like Pokémon, people need something to play, ...
[doublepost=1551355733][/doublepost]

This features are disabled by default in the whole world.
Health features are a gimmick - if not tailored to the unhealthy person.

This would make only sense when a doctors customizes the watch for You and uses the data
I’ve lost 60 pounds since October thanks to the health and fitness features of the Apple Watch
 
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