Being an industry leader doesn’t stop it from being a niche product. And I don’t mean just price-wise, just because it’s expensive. I live in China where you can buy an activity tracker from Xiaomi for 99RMB ~ $15 and these are still pretty rare in the wild. And for pete’s sake, Apple Watch doesn’t even look nice, doesn’t have an always-on screen and has to be charged at least every other day. Why all this excessive praise and wishful thinking that it’s going to become “the next big thing”? To me it’s basically a glorified iPod nano and is going to stay that way for many years.