Global Apple Watch shipments have now been in significant decline for two years, according to a new market intelligence report....
9to5mac.com
This topic has also popped up on some of the Apple related podcasts I watch. I am a big fan of the Apple Watch, owning three models (Series 7 green aluminium, series 9 SS gold, AWU1). I wear one of my Apple Watches 5 out of 7 days of the week, and during every workout. I love the health features, certain notifications (sports app has improved recently), messaging, phone calls, maps, stuff like sunset/sunrise, stocks, tides, etc. I am a big fan of the product.
However, I looked at upgrading my Series 7 to a Series 10, and actually bought one, but returned it. I thought my Series 7 simply looked better, and Series 10 didn’t offer a ton of functionality upgrades. Similarly, no reason to upgrade my Series 9, which is Stainless Steel (not available anymore), has blood oxygen (not available) and has most of the new features (sleep apnea, on device Siri, etc). Similarly, AWU1 to AWU2 is not a huge upgrade. I refreshed my AWU1 with the titanium Milanese loop, and it looks great. All of my watches have 97% to 100% battery health and will work for several years.
Basically - The small Series 10 update and AWU2 not having been really upgraded for a year, seems to have slowed the product down. And the rumors for this fall don’t seem that encouraging in terms of must-have upgrades. So it seems like Apple is struggling to add meaningful upgrades to the device right now.
What can Apple to do really get people to buy new watches, and to get more people interested in the platform? Some ideas I have
1) New health sensors - they really need the hypertension and the blood sugar sensors to be added
2) Add back blood oxygen - even if people don’t use it much, they aren’t going to feel good upgrading to a device and losing a sensor
3) Revitalize third party app development - more developers should be spending more time on apps
4) Make it easier to use the product without an iPhone on cellular - originally, a big part of the AW appeal as the ability to leave your phone at home. Many of the app developers seemed to have abandoned that. Bring it back
5) More battery life
6) Bring back leather bands, or at least somehow improve FineWoven
7) Bring back stainless steel…bring back traditional brushed titanium and ceramic… add more aluminum colors - stainless steel is a classic watch material. Bring it back. The brushed titanium watches were also good looking, as was the white ceramic. Also the aluminum colors are kind of limited now. They need more color variety.