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iPhone Apple Store app worked for me at 2:01. Placed an order for a 42mm SS Milanese Loop as the 42mm SS White Sport Band had a estimated delivery date of a week later and I was eyeing the band anyway.
 
Ordered the 38mm silver aluminium with nylon band in the U.K. And got delivery by 26-28th September. Are other people getting that? Surprised it isn't showing as 19th.
 
I just got my series 2 aluminum space gray 42 mm ordered on apple store app. Surprisingly quick for sept. 16th delivery. Woohoo!
 
UK, 42mm SS White Sports Band 16th September
 

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Ordered the 38mm silver aluminium with nylon band in the U.K. And got delivery by 26-28th September. Are other people getting that? Surprised it isn't showing as 19th.

Ordered a 42mm Series 2 Space Gray/ Nylon est. delivery 9/16
also ordered a 36mm Series 2 Gold/Concrete est. deliver 9/26-28, wonder if its a 36mm thing? Hopefully it updates

EDIT:
Received email confirmation and showing both watches delivering 9/26 :mad:
 
Apple Store App just sat there for 5 minutes at payment time. Force quit and reloaded the app and now I've purchased a 42mm Sport with 2 weeks delay. Dislike.
 
Just ordered in the UK...

Apple Watch Series 2, 38mm Stainless Steel Case with Saddle Brown Classic Buckle
Delivery: 26 Sep - 28 Sep
 
Ordered the 38mm silver aluminium with nylon band in the U.K. And got delivery by 26-28th September. Are other people getting that? Surprised it isn't showing as 19th.

I got 26-28th for 42mm stainless steel and ordered as soon as it went live. Hoping they just put it on as a precaution and bring it forward
 
The app is the way to go. Used it and ordered my Al 42mm silver w/woven band before the web store was even up. ;^)

Receipt is time stamped 1:04am MST.

It's 12 after and the web store is still not up. Just before Mickey's hand hit 13, the web store opened its doors.

Yep, order in on the app. Site was terrible.
 
Bizarre - ordered my 42mm space gray AW2 (woven) as soon as the store came up, yet mine's not even shipping for at least a week. Delivery by 9/28. Well, I waited a year, what's another 12 days?

I'm guessing the woven band is the hold up.
 
Just checked mine, Silver Aluminium 38mm with Pearl Woven Nylon Strap is now shipping Sept 26..wow didn't think there would be so many people ordering. Glad I got in early :p
 
Ordered a Space Black 42mm with black sport band and delivery shows 9/16. Had trouble getting the Apple Store app to open and did not get the order through until 13 minutes after the hour.

Really wanted to pick up the watch at an Apple Store as I will be doing so for the iPhone 7 however there was no option for in-store pickup just shipping.
 
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