Why does a wristwatch even need LTE???
Is that $5 AUS plus fees or all inclusive?
Apple now has a very good reason to start their own MVNO now.
I'd like to pay Apple a monthly fee and upgrade my iPhone, iPad and apple Watch every 12-18 months and get one shared data plan that I could bundle with iCloud storage and Apple Music. C'mon Apple, you're missing a huge opportunity here.
Real world answer: People who run long distances and don't want to carry their (increasingly larger) smartphones with them, but must have a method of communication with them for safety reasons.
For example, I run multiple marathons a year and am training year round. I go on long runs all the time. I also live in the middle of a very large non-pedestrian-focused city with a lot of drivers who are generally oblivious to pedestrians, and have had several close calls over the years. Additionally, I'm an asthmatic and while problems are rare–there's always the threat of something bad happening. I have to have a way to call in case of an emergency. For people like me having a watch that can do emergency calls (or allow you to receive messages while you're on a 3+ hour run just in case someone else is having an emergency worth cutting your run short for) without having to carry a large device with you is very appealing.
Edit: Clearly this isn't a need that isn't covered by a phone. It is, however, a substantial quality of life improvement for some.
Thiscomment is taking a bit long to finish...busy duct taping my SE to an unused watchband
When the Apple Watch Series 3 first launched, carriers in the United States and other countries where the LTE version of the device is available offered three free months of service and waived activation fees.
That fee-free grace period is coming to an end, and customers are getting their first bills that include the $10 per month service charge.
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If you have an Apple Watch Series 3 with LTE functionality, you've probably already learned that $10 is not all it's going to cost per month. On carriers like AT&T and Verizon, there are additional service charges and fees, which means it's not $10 per month for an Apple Watch, it's more like $12-$14.
On Verizon in California, for example, there's an additional $1.55 in fees on top of the $10 per month charge.
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On AT&T in North Carolina, fees and surcharges add an additional $4.39 to the $10 per month charge, bringing the total to almost $15 per month for an Apple Watch. In some states, these fees on Verizon and AT&T are even higher.
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If you're planning to avoid fees by deactivating service and activating again when it's needed, that may not be the best plan of action. As Macworld's Michael Simon points out, line activation fees that come with reactivation can be hefty.
Though the Apple Watch Series 3 is linked to the cellular number of the iPhone on a given carrier, it requires adding an additional line to a cellular service account. When you cancel and re-add a line, there's an activation fee involved. On Verizon, for example, if you deactivate the Apple Watch Series 3 and then want to activate it again at a later date, there's a $25 charge. Suspending service doesn't work, as it requires a $10/month fee, aside from a one-time 30 day free suspension on Verizon. From Macworld:Like Verizon, AT&T charges $25, while Sprint charges $30. T-Mobile no longer charges activation fees, so it may be more affordable to cancel and reinstate service if you're a T-Mobile subscriber.
On AT&T and Verizon, though, that $25 re-activation fee is the cost of two months of service, or close to it, when taxes and fees are included, meaning it's not really worthwhile to start and stop service if you're going to do it more than once or twice a year.
Macworld was also told that if he stopped and started service he could run into problems when attempting to reactivate the watch, but it's not entirely clear why.
With the three-month grace period, most Apple Watch owners have likely learned whether or not the $10-$15 per month fees are worth the freedom of an always-on wrist-worn cellular connection. Neither Apple nor the carriers in the United States were fully upfront about the additional service fees and taxes and the hassle involved with deactivation/reactivation, though, so there are bound to be some users who will feel tricked when the first full Series 3 bill comes in.
Article Link: Apple Watch Series 3 Costs More Than $10/Month on Most Carriers, Can't Be Reactivated Without Fees
Money is a scarce enough resource for me that paying $13/mo+ x2 just seemed insane ($300+/year) when the watch itself was $350...
But I imagine there are MANY many more people out there with bank accounts that easily quadruple (and more) mine that wouldn't mind paying this.
Black sharpie.Meh... I just hate the red spot on the crown, but feel it's ridiculous to buy a sticker to cover it up.
AT&T always the Wrong choice
It's a shame that this feature gets spoiled by greedy networks. Almost $15 a month is too much to pay for this feature I think. In my country I pay about $11 USD for my entire phone plan (4GB LTE Data, unlimited texts and calls). It would be odd to pay more for my Watch than my actual iPhone.
You lot in the US are getting ripped off.
it is not the carriers, it is the executives that control the pricing at the carriers. Remember, the executives get bonuses for increasing profits, even when the shareholders and rank-and-file employees see nothing.Just another way for carriers to screw customers.
Its a shame Apple seems more and more profit driven as time goes on.
Real world answer: People who run long distances and don't want to carry their (increasingly larger) smartphones with them, but must have a method of communication with them for safety reasons.
For example, I run multiple marathons a year and am training year round. I go on long runs all the time. I also live in the middle of a very large non-pedestrian-focused city with a lot of drivers who are generally oblivious to pedestrians, and have had several close calls over the years. Additionally, I'm an asthmatic and while problems are rare–there's always the threat of something bad happening. I have to have a way to call in case of an emergency. For people like me having a watch that can do emergency calls (or allow you to receive messages while you're on a 3+ hour run just in case someone else is having an emergency worth cutting your run short for) without having to carry a large device with you is very appealing.
Edit: Clearly this isn't a need that isn't covered by a phone. It is, however, a substantial quality of life improvement for some.
The Question should be what would lead somebody to want LTE? Perhaps for scenarios where running or physical exercise wjere they don't want their iPhone tethered, or they can listen to music streaming from there AirPods. Or perhaps leaving behind the iPhone for simple errands.