Apple Watch Sets All Time Revenue Record in Q1 2017

Discussion in 'iOS Blog Discussion' started by MacRumors, Jan 31, 2017.

  1. MacRumors macrumors bot

    MacRumors

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    [​IMG]


    Apple does not break out sales of the Apple Watch like it does for the iPhone, iPad, and Mac, but according to Apple CEO Tim Cook, the Apple Watch set all time unit and revenue records during the first fiscal quarter of 2017, suggesting significant sales during the holidays.

    Cook said holiday demand was "so strong" that Apple "couldn't make enough." He went on to say the company is thrilled with the response its seen to the wearable device.

    [​IMG]

    While the Apple Watch set an all time revenue record, that's not reflected in Apple's "Other" products category, which was down eight percent year over year.

    "Other," which includes the Apple TV, Apple Watch, Beats products, the iPod, and Apple-branded and third-party accessories (including the new AirPods), brought in $4.02 billion, down from $4.35 billion in the year-ago quarter.

    It's not clear what was responsible for the drop if Apple Watch sales are up, but slower Beats and Apple TV sales could be one explanation.

    Apple also set revenue records for the iPhone and Mac, along with its Services category.

    Update: Apple CFO Luca Maestri told the Financial Times that Apple TV sales were down year over year, better explaining the revenue drop in the "Other" category despite surging Apple Watch sales.

    Article Link: Apple Watch Sets All Time Revenue Record in Q1 2017
     
  2. Aluminum213 macrumors 68040

    Aluminum213

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    #2
    Much improved product over the first year, glad to see it doing well
     
  3. m.x macrumors regular

    m.x

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    #3
    I think the sales wouldn't be so great hadn't there been WatchOS 3. The overall improvements are really impressive and let you wonder how you were able to live with WatchOS 1 and 2 in the past....
     
  4. mcfrazieriv macrumors 6502a

    mcfrazieriv

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    #4
    I use the Apple Watch everyday even though I was quite against the idea in the very beginning. Great to get an estimate on your calorie output and activity level day by day... but still incredible infant. Heart rate monitor is inaccurate most of the time, your activity isn't stored in iCloud for some reason and the damn watch crashes/restarts just as much as the first iPhone did.
     
  5. ThaRuler macrumors regular

    ThaRuler

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    #5
    Again, just more proof that AW is a flop. Apple should just kill it already. I think it's safe to say now that AW wasn't a hit.
     
  6. RedOrchestra, Jan 31, 2017
    Last edited: Jan 31, 2017

    RedOrchestra Suspended

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    #6
    Apple Watch Sets All Time Revenue Record in Q1 2017

    How does anyone really know because, Tim said so? This from the MR write-up ...

    - Apple does not break out sales of the Apple Watch

    - While the Apple Watch set an all time revenue record, that's not reflected in Apple's "Other" products category, which was down eight percent year over year.

    - "Other," which includes the Apple TV, Apple Watch, Beats products, the iPod, and Apple-branded and third-party accessories (including the new AirPods)

    Somebody's BSing here. I defy anyone to breakout the "Other" numbers to give credence to Cook's statement.


    EDIT: Cook can say anything because they've never suppled baseline data for initial sales and on-going sales - so it's a pretty meaningless representation.
     
  7. KALLT macrumors 601

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    #7
    Cook has been saying this since launch. The lack of separate sales numbers makes me still question the success of the Watch.
     
  8. goobot macrumors 603

    goobot

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    #8
    The record just means more than last time no? They could sell 5 more this year than last and it would be a record.
     
  9. RedOrchestra Suspended

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    #9

    Yeah, you're right - there's never been any baseline data so Cook can say anything.
     
  10. Aluminum213 macrumors 68040

    Aluminum213

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    #10
    Congratulations, you understand how records work
     
  11. NIKKG macrumors 6502

    NIKKG

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  12. 69Mustang macrumors 603

    69Mustang

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    #12
    This. Claims with no empirical data are, well, just claims. When I see quotes like that, I tend to take the "pics or it didn't happen" mentality. It's intentionally vague and open for interpretation.
     
  13. RedOrchestra Suspended

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    #13

    Wonder if the analysts are going to ask Cook why "Other" sales are off?
     
  14. Gorms macrumors 6502

    Gorms

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    #14
    I'd take a punt it's because it's health data and only stored on the secure enclave area. I'm think that's the case for health data anyways? Privacy issues
     
  15. ghost187 macrumors 6502a

    ghost187

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    #15
    Couldn't have been that much of a record if the others category is down, especially since they updated some of the beats products recently as well, and I'm sure dongles are selling like hot cakes which is also in there.
     
  16. Khalanad75 macrumors 6502

    Khalanad75

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    #16
    Actually, it could. Stock was out everywhere and it was difficult to find any, yet alone the watch/strap combination you wanted.
     
  17. Gorms macrumors 6502

    Gorms

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    #17
    That strong decline is definitely, in part, the Apple TV. Apple's fault, they dropped the ball with TV 4/5 years ago.

    Yay for my beloved Watch though.
     
  18. ftaok macrumors 603

    ftaok

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    #18
    To all those that are calling BS on Tim Cook's statement ...

    Stop. He's an officer of the company and has material information. If it were to come out that this is a lie, he's in deep trouble. He's not risking that just to pump up Awatch numbers, especially when they posted record revenues otherwise.

    Now if you're saying that he's fudging the numbers and not really lying, then yeah, without the baseline numbers, you might want to take the statement with a grain of salt.

    But me, I'll take his word over some analyst looking at shady supplier numbers and extrapolating sales estimates any day.
     
  19. Zirel Suspended

    Zirel

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    #19
    No, a record for any smartwatch ever.

    And not always the sales go up... ask Samsung, which didn't surpass the Galaxy S4 record with the S5, S6 and not with the S7.
     
  20. Wondercow macrumors 6502a

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    #20
    Or a bunch of anonymous posters who will always spot support for whatever doom and gloom they want to believe, no matter how hard they have to squint
     
  21. UltimaKilo macrumors 6502

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    #21
    Apple has really dropped the ball with the Apple TV. It's a shame, because it could be a huge area of growth for the company.

    The Apple Watch is still a very young product with a lot of innovation and improvements left to be made. I'd like to see the sensors greatly improve, an extra 3-4 hours of battery and a thinner design.

    However, the Series 2 is a huge improvement over the first.
     
  22. dannyyankou macrumors 604

    dannyyankou

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    #22
    I'm still holding on to my 1st gen watch waiting on gen 3.
     
  23. djcerla macrumors 68000

    djcerla

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    #23
    I see Watches popping up everywhere. It's iPod all over again, with similar adoption curve.
     
  24. OldSchoolMacGuy Suspended

    OldSchoolMacGuy

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    #24
    The #1 seller in the smart watch category, making millions a year, and you honestly believe they should kill it? How obtuse are you? It's selling more than 2x what the 2nd most popular smart watch does.

    I'm so glad you aren't in charge of Apple. It's be out of business long ago if that was the case.
     
  25. C DM macrumors Sandy Bridge

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    #25
    Probably more of a sarcastic reference to a typical generic MacRumors type of comment than anything else.
     

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