I think they are saying the truth here .I doubt they truly sold out. Its more likely Apple is holding back supply to create demand.
I'm so pleased I managed to get mine straight away for April 24th Delivery!
Yup and some of us have thousand dollar shoes along with 200 dollar jeans too. But you can't walk around living in fear.
I'm so pleased I managed to get mine straight away for April 24th Delivery!
The Apple Store App seemed to come up for preorders before the online store - had no issues at 12:01 PDT ordering two watches for April 24 delivery![]()
Steve Jobs' answer to an email accusing Apple of this with the iPad:
"Are you nuts? We are doing the best we can. We need enough units to have a responsible and great launch."
Correct - also:You do know that designer shoes cost 500+ dollars.
Designer suit 2000+ dollars.
Designer shirt 150+ dollars.
And this watch actually does something, it's not just looking pretty.
What exactly did they add other than the same stupid meme we get after every product launch? Yeah I'm sure Phil Schiller wants no stock available because that really drives sales. I'm sure people can't wait to order something that won't be available for 6 weeks.![]()
What's the saying about suckers and their money? Oh yeah, they bought an Apple Watch.
Actually, I have a masters degree in it and work for a prominent tech company.![]()
I doubt they truly sold out. Its more likely Apple is holding back supply to create demand.
What's the saying about suckers and their money? Oh yeah, they bought an Apple Watch.
I don't think Apple deliberately planned to create scarcity - I simply think they launched without having an adequate supply and kept to their launch date.
Because the alternative is that, having been through this same-shortages-and-shipment delay thing EVERY SINGLE TIME, Apple still can't use it's huge logistical brains and giant cash hoard to better balance initial supply & demand. EVERY SINGLE TIME.
So while one can read haters suggesting Apple is deviantly holding back watches in a warehouse somewhere to fake demand, another could read Apple lovers flipping what can look like a weakness or failure to better estimate demand into a shrewd marketing play with logical underpinnings: Apple is too dumb to better estimate initial demand such they they are sold out in minutes vs. Apple is so smart to flex it's big marketing brains to leverage the scarcity tactic (which, by the way, doesn't have to involve holding back watches that exist at all, but can also be accomplished by making too few, launching to too many markets at the same time, launching too soon rather than buying a little more time to build extra supply, etc)?
If it's as you imply, is Apple dumb for not being able to EVER guess well at initial demand? Of course not. They're smart people. So how does this still happen EVERY SINGLE TIME?
The only way that is compatible with the concept that the scarcity play is not utilized is that real demand always so far outstrips supply that no amount of Apple planning nor no amount of cash spent on manufacturing capacity can ever lead to the availability of more than a few minutes of available supply.
With this Watch, I can somewhat buy that it is hard for even Apple geniuses to make a modestly-accurate demand estimate for a brand new product & product line launch. However, it's the same sequence of events with every iterative (iPhone and iPad) launch too. EVERY SINGLE TIME.
There's no Apple put-down in all that- just answering a post to offer another view of the scarcity marketing tactic in a way that makes Apple look smart (genius), instead of seeming to always lack the ability STILL (after all these years) to better forecast demand such that product delivery is delayed within minutes of going on sale.
I'm so pleased I managed to get mine straight away for April 24th Delivery!
Well looks like I won't be getting one anytime soon. I need to see them in person and try on a few before making my decision.
In the mean time, Meh dot com is selling a smart watch for $15 today. So I ordered that and I bet I have it before April 24!
Placed an order at 3:05 am ... shipping quoted as 4-6 weeks.
Just checked same model via Apple Store app ... current shipping quoted as 2-4 weeks.
WTF?
Speaking only for myself as a not wealthy single dad, this was announced months ago and once I paid bills, bought groceries, kept my growing child in fitting clothes, etc. I chose to tuck away a few dollars a week to buy myself the extremely rare "something nice for myself."
I think my priorities are okay.
I have to say I'm glad I preordered when I did. Just seen them in Apple Store Westfield London (which, contrary to earlier rumours has the full set on display, including gold). Looks like I made a good choice going for the Milanese loop SS but the sports watches look better in the flesh and the leather loops look nice (I'll be picking up the blue one when they're eventually available!)