I don't agree Apple should be making new deals to sell new products at Wal-Mart given their current position with Pay. However, I understand making physical purchases available at brick and mortar stores. A customer knows which Watch they want, they stop by Target, grab one off the shelf, pay for it, and they're done. The problem here is that most people like you who know what they want, will just order it online if there's no Apple Store, Best Buy, Target, or Cellular carrier near their homes. But if that's the case, and a customer doesn't even know if they want an Watch, Apple has put even a basic watch buying experience in the hands of poorly trained employees. I can't even imagine going into Wal-Mart or Target and having one of their employees assist me in buy a $400 watch, much less demonstrate the device to me, or show me how it works with my phone. And this is ALL Wal-Mart brings to the table. They bring watches to stores in locations that aren't served by any of Apple's other partners -- and if they haven't already decided they want an Watch, they have Wal-Mart's crack customer service team demonstrating the watches to undecided customers -- watches that are several hundred dollars more expensive than the next most expensive watch they sell. That doesn't resonate with anything Apple has said, or any marketing they've ever done with the watch.