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That. Is. Not. The. Cost. Of. The. Watch. Don't. Even. Start. R&D. Marketing. Advertising. On. And. On. Stop.

It is the cost of the components though. I think this information is interesting and worth reporting. Who knew all those sensors were so cheap for example?
 
I understand what you're saying but it's not really an apt comparison. You can't have a machine build a house, and building a house typically requires weeks or months of skilled labor from experienced construction workers.

Yeah, a lot of research went into figuring out how best to assemble the Apple Watch. But once that work was done, they utilize machines and cheap labor to pop one out every 20 seconds. Surely that cost needs to be incorporated somewhere but I doubt that, allocated, it's enough to even bring the final cost over ~$120.
So all you have to do is build one for $120 with the same build quality as Apple does, and everyone will change their opinions of you from why they are now to "genius".
 
On the earnings call Cook said the gross margin on the watch would be lower than the gross margin guidance Apple was providing for next quarter, which was around 39%. If we believe this nonsense gross margin would be over 70%.
 
That. Is. Not. The. Cost. Of. The. Watch. Don't. Even. Start. R&D. Marketing. Advertising. On. And. On. Stop.

And. The. Cost. Of. All. Those. Celebrity. Watches. That. Were. Given. Out. For Free.

But i agree with you.
 
It is the cost of the components though. I think this information is interesting and worth reporting. Who knew all those sensors were so cheap for example?

You don't know that this is what Apple is paying for them. How do we even know they're pricing the right components?
 
Interesting that they're using Toshiba MLC, as opposed to 6/6+ that has MLC/TLC Toshiba mixed (and Sandisk TLC, Hynix MLC)
 
I really hope you apple watch people feel like fools now. That's pretty much rape at those profit margins.

Do you even understand what profit is? Do you realize that the cost of a typical product is 4x the cost of its components? There's such a thing as engineering (which takes several years for 100s of people), QA, manufacturing, distribution, marketing, advertising, service, support, warranty, dealing with returns.
 
R&D did not simply cease when the Watch went to production. You are ignoring marketing costs, training costs for the sales staff, costs for further refinement of engineering practices, software development, ongoing research and development towards future iterations, and so on and so on. R&D is in no way a fixed cost that has no bearing on a product's profit margin...

That's what they typically teach in undergrad econ classes in the first couple weeks. There are models that add fixed costs, I guess their class didn't get there yet...
 
These low component costs are also a good sign for the future - that means that competitor products with all sorts of crazy sensors will be out there and they'll be powerful.

Apple will be sweating all this because they want to protect the ecosystem (the watch and phone). Unfortunately for them, future standards like bluetooth low energy and iot protocols on top (like COAP) - will enable the watch of your dreams that will be awesome and easily decoupled from a phone.

This will raise everyone's game. I'm expecting fast changes, and even I will be surprised at how fast these things evolve.
 
Ick

The most scandalous feature here is the cost of the bands. HOw much R. & D. goes into the development of a wristband? The most conspicuous insult to consumers is that $450 stainless steel bracelet. The Speidel Twist-o-Flex retails for thirteen bucks.
 
Had no idea it used an OLED display. Never liked them for outdoor use, surprised to see Apple using them to be honest.

To the people who think the watch is over priced as a result of this...try selling bags of cement and piles of wood for the same price as a fully assembled house of identical mass.

Actually, factor in land costs and it's not too bad. When we built a house in 1994 it cost us about £30k for a house valued at £300k. Labour was the cheapest part. Here the labour is not only the manufacturing but also the R&D.
 
R&D did not simply cease when the Watch went to production. You are ignoring marketing costs, training costs for the sales staff, costs for further refinement of engineering practices, software development, ongoing research and development towards future iterations, and so on and so on. R&D is in no way a fixed cost that has no bearing on a product's profit margin...

I'm not saying R&D has no impact on the profit margin. I'm saying it has no impact on price.
 
And I bet at least $10-20 of every watch goes towards marketing, TV, print, radio, live events, etc.

I'm sure another $10-20 go to R&D. And what about the cost to setup the manufacturing process? Setup costs are expensive - tooling, molds, etc.

I'm sure the cost of the watch may come down $50 next year. Hence why I'm waiting for v2.

Apple has a tendency to drop prices on products. Look at the iPhone, MacBook, Mac Mini, etc..
 
It is the cost of the components though. I think this information is interesting and worth reporting. Who knew all those sensors were so cheap for example?

haha, you go buy 1 of these sensors and I bet it'll cost you more than $349.

Apple obtained these prices through negotiations and HUGE quantity orders.


Heck, some places won't even budge with a discount unless you order 10k or 100k quantities.
 
Looks like someone just finished their intro to micro class.
No, but i have taught Intro Micro (an intermediate Micro Theory) to undergrads.

In the real world, fixed costs are accounted for in pricing. How else are you going to cover them?

Looks like someone never took or failed intro micro. Go figure out what profit maximization conditions are(MC=MR), and you'll understand why fixed costs don't play a part.

http://en.wikipedia.org/wiki/Profit_maximization
 
Your comment, in short, shows the ignorance of the average person thinking that the cost of the individual components equals the cost of the assembled product fully developed. Unfortunately nothing is going to fix the stupidity of the average person out there.

I can't imagine it's the same people whining every time a new parts price breakdown is done. No, wait, yes I can. You're right about the stupidity.
 
Oh boy, here we go again with these stupid iSuppli estimates (and whining comments to come)...

When you go to a great steak restaurant, do you complain to your server that you can buy all the meat and veggies for your dinner for less than $20 at the grocery store???

Actually, I can't buy the dry-aged Prime beef that they provide at a great steak restaurant at the grocery store.
 
I really hope you apple watch people feel like fools now. That's pretty much rape at those profit margins. ..... Those poor wallets. Won't someone please think of the wallets?

Those complaining about the high price of the :apple:Watch needs to take a deep breath and remember. The price is what the market will bear. If people are willing to shell out $350-$17,000 for one of these things, that is what Apple will sell them for.

For me, the price is too high for something I have no use for. Hail, if everyone was as tightfisted with $$$ as me, then we'll all be wearing Seiko 5's and using 1st gen smartphone.:rolleyes:
 
ALmost gone

22mm-polished-engineer-solid-link-316l-stainless-steel-watch-bracelet-band-pi-1135.html

why is the apple band $449?!!

It's stainless steel...

It's a total ripoff.

Apple has been screwing us on memory upgrades and things like this for years. I have been a loyal customer for 14 years and I feel taken advantage of.

it's like just not bad enough to leave, but it's getting close.
 
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