That. Is. Not. The. Cost. Of. The. Watch. Don't. Even. Start. R&D. Marketing. Advertising. On. And. On. Stop.
So all you have to do is build one for $120 with the same build quality as Apple does, and everyone will change their opinions of you from why they are now to "genius".I understand what you're saying but it's not really an apt comparison. You can't have a machine build a house, and building a house typically requires weeks or months of skilled labor from experienced construction workers.
Yeah, a lot of research went into figuring out how best to assemble the Apple Watch. But once that work was done, they utilize machines and cheap labor to pop one out every 20 seconds. Surely that cost needs to be incorporated somewhere but I doubt that, allocated, it's enough to even bring the final cost over ~$120.
That. Is. Not. The. Cost. Of. The. Watch. Don't. Even. Start. R&D. Marketing. Advertising. On. And. On. Stop.
It is the cost of the components though. I think this information is interesting and worth reporting. Who knew all those sensors were so cheap for example?
Transportation cost, packaging, sales and sales support, and advertising a lot more expensive then each unit.Before everyone goes nuts, remember R&D costs need to be recouped.
I really hope you apple watch people feel like fools now. That's pretty much rape at those profit margins.
R&D did not simply cease when the Watch went to production. You are ignoring marketing costs, training costs for the sales staff, costs for further refinement of engineering practices, software development, ongoing research and development towards future iterations, and so on and so on. R&D is in no way a fixed cost that has no bearing on a product's profit margin...
To the people who think the watch is over priced as a result of this...try selling bags of cement and piles of wood for the same price as a fully assembled house of identical mass.
R&D did not simply cease when the Watch went to production. You are ignoring marketing costs, training costs for the sales staff, costs for further refinement of engineering practices, software development, ongoing research and development towards future iterations, and so on and so on. R&D is in no way a fixed cost that has no bearing on a product's profit margin...
It is the cost of the components though. I think this information is interesting and worth reporting. Who knew all those sensors were so cheap for example?
No, but i have taught Intro Micro (an intermediate Micro Theory) to undergrads.Looks like someone just finished their intro to micro class.
In the real world, fixed costs are accounted for in pricing. How else are you going to cover them?
Your comment, in short, shows the ignorance of the average person thinking that the cost of the individual components equals the cost of the assembled product fully developed. Unfortunately nothing is going to fix the stupidity of the average person out there.
Oh boy, here we go again with these stupid iSuppli estimates (and whining comments to come)...
When you go to a great steak restaurant, do you complain to your server that you can buy all the meat and veggies for your dinner for less than $20 at the grocery store???
I really hope you apple watch people feel like fools now. That's pretty much rape at those profit margins. ..... Those poor wallets. Won't someone please think of the wallets?