Had the same issue on the metal surrounding the screen. Apple is sending it in to be evaluated. The genius noted that there was no other damage or signs of it being dropped. If Apple won't replace my watch like they should, can I elevate this issue?
P.S. Forgot to mention that I just purchased the watch on September 3. That seems way too soon for normal wear and tear, which the genius warned me they may chalk the chipping up to.