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I would expect no less from Apple.

I would have probably done the same thing. You purchased a $1,000 product it should come relatively flawless. One blemish is acceptable, but 3 in the same spot!? that's not good.
 
Hey guys,

sorry another post around not the perfect item out of the box :p

Received my AWU on Monday and noticed slight imperfection on the side of the front, on the titanium case finish, see photos attached. It is visible only in bright light, like sunlight or under a LED spot.
I called Apple and they said send it back and we will send a new one, yours will be refurbished.

But I was wondering is it worth it, especially for a watch that will see tons of other tough situation soon ?

I guess we all have our tolerances, I got my iPhone with small cosmetic defect on the chassis, but I need some common sense out of you all !

Thanks !
Seriously man?

Jezzz...
 
No intention to keep it pristine of course, this is a watch and even without doing extreme activities watches get shocks and scratches. It is just the fact that having it not pristine out of the box is a little bit disappointin, even though it should not last long…
This is where I often end up landing. If the defect right out of the box is that noticeable, it's just going to bug me. If I do it myself, fine. I just don't like feeling like I paid hundreds of dollars for a damaged item.
 
This is where I often end up landing. If the defect right out of the box is that noticeable, it's just going to bug me. If I do it myself, fine. I just don't like feeling like I paid hundreds of dollars for a damaged item.
Pretty much same here. When the item comes out of the box, it needs to be pristine. I paid for this really expensive item; it ought to be in perfect condition. Also, I tend not to ding or create any blemishes on most of my electronics. I've turned in some of my older items to an Apple Store for trade-in and they have often remarked how pristine the condition is even when the product is 4 or 5 years old. I hope to keep my Ultra pretty blemish free :)
 
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