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Apple Watch Wins Red Dot 'Best of the Best' Design Award
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Unlike some people around here, I love the Apple Watch's design. It's a little chunky, but it's nice that Apple did not prioritize thinness from the start so we could get some good battery life. The second gen may be a different story though.
To be fair, the Red Dot award is a lot about paying money. You pay about 300 to the Red Dot company just to submit an item. If you win, you need to buy a "winner's package" which start at 3,000. There are many thousands of submissions each year, and usually around a thousand winners. While that is not a ratio that could be called award-buying, it also definitely is not like an "Oscar for Design", as the Red Dot company clearly must have an interest in handing out lots and lots of awards. Also, when each jury member has to evaluate hundreds of products per year, you can wonder how much thought they will put into each decision.
I'm amazed so many of you hate the MB&F watch. I think MB&F makes some of the coolest looking, most unique watches in the world, if not most expensive. Perhaps the steampunk/WW2 era designs appeal to me, but I suppose I can see how others may not care for the non-traditional designs. Of course, I've never understood how people can look at a Rolex or Tag and say, "yep, thats a $25,000 watch". To me, they look just like $100 watches.
... and just WHO is "Red Dot" again? I only heard of them two seconds ago.
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Lisa
Pip!n
Newton
G4 Cube
iPod HIFI (which I disagree -- it's an EXCELLENT product)
eMac
Xserve
iPod Shuffle
I think we'll add the iWatch which can't hold a charge long enough to tell time reliably to the list soon...
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Lisa
Pip!n
Newton
G4 Cube
iPod HIFI (which I disagree -- it's an EXCELLENT product)
eMac
Xserve
iPod Shuffle
I think we'll add the iWatch which can't hold a charge long enough to tell time reliably to the list soon...
Articles like this, timed to fill dead air space out in public beyond the confines of the Sacred Walled Garden are quite valuable to Apple. It does make one wonder...
We don't actually use "in before.." anymore. Didn't you get the memo?
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Lisa, ground breaking. Cube awesome, eMac we bought about 100
You sir are a babbling idiot.
Must have missed it, thanks for the update.
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18 hours of mixed use in a device that's a fraction the size of an iPad, which gets 10 hours of battery life.
Wake up at 6am and put the watch on...it won't run out of power until midnight.
How long will the battery last if only used to tell time? I would imagine a lot longer considering 'mixed use' includes a workout, app use, etc.
The red dot award is a joke anyway.
Those kind of awards have quite a questionable buisness model. They are made for designers to have the award logo on their website. You have to pay quite an amount of money to opt-in. So it shouldn't be a problem for apple.
One hand washes the other.
Those kind of awards have quite a questionable buisness model. They are made for designers to have the award logo on their website. You have to pay quite an amount of money to opt-in. So it shouldn't be a problem for apple.
One hand washes the other.
I totally thought the same thing.... Until I read the article.
I red the article, I still don't understand why they have the red 'clip-art-y' AT&T logo.
the committee has had the Apple watch for quite awile now testing it, ya think? After all Tim & a few world class models were seen wearing it more than a few days ago.
Will we next see Bono sporting a red version & it being packaged with the latest U2 album that's never been released?
When I think of testing durability, it means multiple users over months of real world usage, not a review sample that would obviously be used with kid gloves.
The red dot award is not a design award. It is simply an idea to create something that makes money. Which is sad and sadly it works.
Awards should be given by non profit organizations.
Awards should be given by non profit organizations.