Apple Welcomes Kindle Fire Tablet and More Android Fragmentation

Of course they are. It's marketing. And Apple, more than anyone, is in a prime position to do it and get very far with it.

You ALWAYS find a way to slag on the perceived weaker competition, especially when you're doing well and command vastly dominant mindshare. It plays quite effectively with the average consumer, and besides, puts you in a power position vis-a-vis rivals when they and other players know you actually have the goods to back it up.

Reminds me of this clever piece:

Image

Bravo! And that's why even the smallest of cafe with an apple on their logo is being sued by giant Apple.

Oh I forgot to mention, a David company in Spain pwned Goliath Apple in a criminal lawsuit.
 
Fragmentation and leaching of sales

The fragmentation is good for developers and for the code, but confusing to the average consumer.

Some people will see it as a tablet. And while it will not be in the same league as an iPad for $199, it'll keep a lot of people happy.

How many people have iPads but never added any apps that would extend the functionality past that of the Kindle Fire? You know they're out there!

Honestly, I ordered one. I might cancel the order, but if I keep it, I probably won't get an iPad 3, I'll hold off and get the iPad 4. I even already own iPad apps, but I know I want my iPad maxed out with 64+ GB and the 3G, that's $829!!! I'll be stuck with that model for a few years, and a Fire will keep me occupied for a while at $199 and it's only got one option, so it'll keep me placated for a while....

And I'd really rather have a slightly smaller screen iPad (with retina display) so it might take another version or two before they go smaller (and cheaper).


Gary
 
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I think you should take a deep breath and relax. Then realize that of COURSE Apple is going to take a potshot at the Kindle Fire. Especially since of all products to come out on Android in "tablet" form - the Fire presents probably the biggest competition because it's backed by an ecosystem that can sustain it - and sustain it well.

Should Apple be worried - probably not. The iPad can do a lot more and even with the bigger screen is more enticing. But there's a big audience for the Kindle fire. And the 199 price tag is a sweet spot.

So I'll assert again that I don't think fragmentation has anything to do with this.

I'm sure I welcome your advice as much as Cook and Oppenheimer welcome your invaluable insight.

Meanwhile, I will assert again that the fact is that the more devices there are that compete for a segment of the market Apple aren't really aiming at, the weaker individual players in that market will be. That's good for Apple, which was the whole point of the article, and that's what market fragmentation is all about - not whether buyers recognise the underlying technologies for what they are.

Personally, I hope the Kindle Fire has got it right because the market as a whole could do with a strong competitor, and there wouldn't seem to be a player better placed to be exactly that than Amazon.
 
Apple needs to find a way to get around the fact that if you ignore apps, the Kindle Fire does what the iPad does for $300 less in a much more portable form factor.

To say it's "a much more portable form factor" is to introduce a circular argument. You might tout the portability of the 7" size, while others see the smaller display as a detriment.

To take it a step further, I could say the iPod Touch does the same thing the Kindle Fire does, but in a "much more portable form factor", thus Amazon needs to find a "way to get around" that fact.

In fact the Fire is "$300 less" because it is crippled by too small of a display (another way of looking at it).
 
I don't see why Apple even cares. The Fire isn't an iPad competitor. It's a Nook competitor. It doesn't do half the things an iPad does -- hell, it doesn't even have an accelerometer. It's an ereader with a few extra bells and whistles thrown in.

That's not an insult to the Fire. It just is what it is, and does what it does. To put it on equal footing with a larger, more expensive, more feature-complete tablet is kinda nutso.
 
I see the Kindle as its own product and eco-system. Sure it runs Android, but I don't think of Android nor will most consumers - they'll just see Amazon (which is a winner for them).

I think that's what Amazon is thinking, as well. I wouldn't be surprised if they either don't upgrade the underlying OS, or switch to something like WebOS that they can control.
 
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Poor MS stockholders is more like it. Who gives a damn about market share if you're not making any profits?

Uh ?

REDMOND, Wash. — Oct. 20, 2011 — Microsoft Corp. today announced record first-quarter revenue of $17.37 billion for the quarter ended Sept. 30, 2011, a 7% increase from the same period of the prior year. Operating income, net income, and diluted earnings per share for the quarter were $7.20 billion, $5.74 billion, and $0.68 per share, which represented increases of 1%, 6%, and 10%, respectively, when compared with the prior year period.

http://www.microsoft.com/investor/E...s/PressReleaseAndWebcast/fy12/Q1/default.aspx

I guess FUD is on-topic in a thread about FUD. :rolleyes:
 
I see the Kindle as its own product and eco-system. Sure it runs Android, but I don't think of Android nor will most consumers - they'll just see Amazon (which is a winner for them).

Putting all eggs in one Amazon is not safe, it is possible instead of Android vs iPad, it will be Fire vs iPad, and of course iPad will in hands down.

Regular e-ink Kindles are win, Fire is more like Flicker.


Edit:
https://forums.macrumors.com/threads/1258582/
 
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Apple needs to find a way to get around the fact that if you ignore apps, the Kindle Fire does what the iPad does for $300 less in a much more portable form factor.

In other words, once the Kindle Fire gets upgraded to ICS to run any Android app possible (more specifically apps with a tablet-oriented UI), fragmentation won't matter. People will see the $200 price tag and buy away.

Sure, and if you ignore flying, a car does what a plane does...

That response made me literally laugh out loud.
 
Poor MS stockholders is more like it. Who gives a damn about market share if you're not making any profits?

Microsoft makes huge profits.
But that's pretty much all they do at the moment. Shipping exciting and useful new stuff, not so much.
 
I don't see why Apple even cares. The Fire isn't an iPad competitor. It's a Nook competitor. It doesn't do half the things an iPad does -- hell, it doesn't even have an accelerometer. It's an ereader with a few extra bells and whistles thrown in.
Whoa, whoa that is too technical for the masses. :rolleyes:
 
Meanwhile, I will assert again that the fact is that the more devices there are that compete for a segment of the market Apple aren't really aiming at, the weaker individual players in that market will be. That's good for Apple, which was the whole point of the article, and that's what market fragmentation is all about - not whether buyers recognise the underlying technologies for what they are.

But your own argument, the Kindle Fire causes as much fragmentation woes for the iPad as it does for any other Android tablets though. You're talking about market fragmentation (more platforms, be they Android, iOS, Kindle, Playbook or Maemo).

How is that good for Apple and not for other Android OEMs ? The fact is, there's 2 things here :

- Android fragmentation : FUD in this case. Kindle Fire is not an Android device, it's a Kindle Fire, with its own eco-system. It does not fit inside the Android eco-system.

- Tablet fragmentation: Yet another player on the market with a new eco-system to lock-in users. This arms every player in the market by adding yet another option for consumers to choose from. This will come at the cost of sales for everyone in the market.
 
My post, although is a bit long, is somehow related.

I switched to an Android phone last March when my iPhone 3G's home button stopped working. My reason to switch to an Android is to try out the OS, and also because the phone I purchased was the same price as the iPhone 3Gs, but the Android is/was MUCH nicer. It's the HTC Desire HD.

Although I like Android for its flexibility and freedom, my next phone will be iOS-based - an iPhone. One of the things I dislike about Android is the fragmentation and ease of integration of files, music, pictures, etc.

I see how Apple welcomes the Kindle Fire tablet - for the very same reason I see now. Their statement makes sense. The Android OS ecosystem is a bit "sloppy", not integrated as well as iOS is.

I'm not saying that I dislike Android, but I see how iOS has an advantage here as far as integration and cohesiveness. Nevertheless, I'm planning on buying a Kindle Fire when it comes out. Let's see if it can do what I expect from it.
 
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Same was said about no cameras on the original iPad. The Fire doesnt have them. Different features matter to different people, obviously.
 
Apple needs to find a way to get around the fact that if you ignore apps, the Kindle Fire does what the iPad does for $300 less in a much more portable form factor.

In other words, once the Kindle Fire gets upgraded to ICS to run any Android app possible (more specifically apps with a tablet-oriented UI), fragmentation won't matter. People will see the $200 price tag and buy away.

What makes you think it will run ice cream sandwich? You know it wont, right?

Not without rooting any way.

Also, ignoring apps, it does what the iPad does for $300 less? Yeah....

At least you're zealous in your ignorance.
 
I don't see why Apple even cares. The Fire isn't an iPad competitor. It's a Nook competitor. It doesn't do half the things an iPad does -- hell, it doesn't even have an accelerometer. It's an ereader with a few extra bells and whistles thrown in.

I disagree, to the average consumer, it's a tablet with a few less bells and whistles (that they weren't sure if they needed) and it's $300 less (and they don't have to decide if they want any of the larger models, since there is only one choice).

And most people aren't realizing they're going to have glare outside in the sun, they've all learned that Kindle's don't have the glare/reflection issue when outside. When I point that out, they seem surprised, and then it seems even more like an iPad to them...

Gary
 
Only thing is - the fire isn't trying to be the iPad.

And I don't think fragmentation plays into this at all.

Precisely.

Fragmentation is a word attached to the fact that there are "choices" that frighten those who fear making decisions.

If one is truly convinced this is fragmentation, then how do we explain automobiles?

Their OS is the engine. OMG!!! more fragmentation. It's everywhere :eek:

3 Cylinder
4 Cylinder
5 Cylinder
6 Cylinder
V-6
V-8
V-10
V-12

Gasoline, Electric, Hybrid, Diesel, Natural Gas? OMG!!!

Colors, Options, Confusing Pricing... OMG !!!

Why Doesn't Apple make a car and STOP THIS MADNESS
Why Doesn't Apple open a grocery store and STOP THIS MADNESS

YIKES... I have a massive migraine from all these choices, not to mention how stressed out I am... :confused:
 
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Same was said about no cameras on the original iPad. The Fire doesnt have them. Different features matter to different people, obviously.

Except this isn't January 2010. What the iPad could get away with back then (Apple having come out of nowhere to reinvent the segment), others can't get away with today.
 
But your own argument, the Kindle Fire causes as much fragmentation woes for the iPad as it does for any other Android tablets though. You're talking about market fragmentation (more platforms, be they Android, iOS, Kindle, Playbook or Maemo).

Actually, no, that wasn't my argument. The Kindle Fire only causes problems for Apple if it notably cannibalizes iPad sales, which Apple seem to think it will not.
 
Apple needs to find a way to get around the fact that if you ignore apps....

But aside from that, Mrs Lincoln, how did you enjoy the rest of the play?

Apps are what makes the iPad great. And, in all fairness, its the sheer volume of software written for the Windows platform that makes Microsoft the market leader that it is. Nobody in their right mind buys Windows for the pure joy of the experience.

I don't think Cook is "whistling in the graveyard" regarding the Kindle Fire. I think Apple is smart enough to recognize that there will always be a demand for a low-end entrant in the tablet marketplace. And if Amazon is willing to take a loss subsidizing the Fire, then that will simply discourage Samsung and Sony and all the other manufacturers from playing in that space.

Its also worth noting that the Kindle Fire doesn't infringe on Apple's tablet and OS Intellectual Property. Amazon's developers made their device sufficiently distinctive that no one is going to mistake it for an iPad, and I think they deserve our respect for that.
 
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