They give bad colours to the models which provide best value/upgrades. That way they can save the great colours for when they need it. And they do need it when they release something which is barely an upgrade.
You wouldn’t be enticed to upgrade to a **** model x in Jet Black if the phone you have already is jet black, would you?
Absolutely this.
It’s not just a design and engineer team deciding what is beautiful or possible with different materials.
Like the number of rear cameras, materials used, color names, etc., iPhone colors are predominantly a result of Apple’s overall iPhone sales strategy:
The more you spend, the more you get, and the more luxurious and high status your iPhone will exude.
I’m not promoting this or apologizing for Apple.
But rather than offering something exciting or bold with colors, it’s far more important for them that buyers can immediately differentiate between the different tiers of iPhone.
Look at 16e, 16, and 16 Pro and tell me that’s not what’s obviously going on.
High end phones have become status symbols, especially to kids, teens and young adults, and Apple heavily plays into this with both specs, design and color options for all of its products.
Even AirPods and Beats play into this kind of product segmentation.
-It all goes back to when car manufacturers found out that consumers upgrade more often and spend more with each purchase if there’s several different options/colors/designs/finishes, clearly segmented into obvious tiers of status/quality/features, commonly three tiers, budget, standard, luxury.
In the end, it’s more important to Apple to avoid having aesthetics and perception of the luxury tier bleed into the aesthetics and perception of the standard or budget tiers.
Sales will suffer drastically if we ever start mistaking a standard or budget iPhone for a luxury, Pro one, or vice versa.
You’re going to have to pay a company like ColorWare to customize your iPhone if you want to escape the limited range that Apple offers out of the box.
