Every year when Apple launches the new iPhones I ask myself, what the hell are these colors?
On the regular iPhone 15 the colors were really amazing like the light blue and on the 15 Pro there was the white which was okay and the blue which was really pretty
But what are the colors on the 16? Desert titanium which is really ugly white which is the least bad and black and natural titanium which are really not pretty
Why don't you give us 8 beautiful colors like on the iMac?
Apple always uses four colors in its phones.Pro-versions of Apple devices are much less “colorful” compared to their cheaper counterparts. The principle here is quite simple. The classic trio and the fourth - exclusive. While the first three options are usually repeated, Apple uses complex shades that are subtle interpretations of each of the colors depending on the respective marketing needs and “on-trend” colors.
The approach to the Pro versions' color schemes is something Apple often focuses on as a whole. Instead of screaming, almost plastic and chemical colors that make your eyes ripple, Apple practices a “subtle” color approach and often flirts with finishes and materials.
Subtle hues have another advantage. It allows the user to express their individuality without necessarily standing out much. “Midnight Blue,” a color first introduced in the new MacBook Air, is a perfect example of this. It's a very dark shade that, combined with the elegant finish, doesn't give the impression that the user of the device is all about standing out from the crowd.
Individuality is more about how users feel than how they actually look. People around you can see that you're just holding a plain, dark iPhone, but the other thing that matters is that when you purchased the device, you were given some choice. After all, you can find an iPhone in anyone's hands these days, and when you spend over a thousand dollars on a device, you should be given the opportunity to feel at least something special.
What's the point of all this? Well, it's simple, you can't expect a variety of colors like the iMac does. It's a completely different concept.