Apple Wins 2017 Technical/Engineering Emmy for Siri Integration on Apple TV

Discussion in ' News Discussion' started by MacRumors, Aug 29, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    The National Academy of Television Arts and Sciences today announced the recipients of the 69th annual Technology & Engineering Emmy Awards, with Apple winning an award in the "Contextual Voice Navigation for Discovering and Interacting with TV Content" category.

    Apple received the award for the Siri voice integration built into the fourth-generation Apple TV, which allows users to search for content using voice-based commands. Other winners in the same category include Comcast, Universal Electronics (UEI), and Nuance Dragon TV.


    Siri has been available on Apple TV since 2015, which is when the fourth-generation set-top box with tvOS became available for purchase. Siri has a range of functions on the device, ranging from TV show/movie/actor/topic search capabilities to features like a vocal rewind option that allows users to do things like ask "What did she say?" to jump back 15 seconds and temporarily turn on subtitles.

    Siri can open apps and games, respond to typical commands for information about sports scores, movie times, weather, and more, and Siri can answer questions about movies and TV shows. "Who directed this movie?" and "Who stars in this movie?" are just a couple of examples of the kinds of queries Siri can respond to. Siri can even answer complex topic-based requests, like "Find comedies from the 80s starring Chevy Chase" or "Find movies for kids from the 90s."


    Award recipients will be honored at the Technology & Engineering Emmy Awards at the National Association of Broadcasters on Sunday, April 8, 2018 in Las Vegas, Nevada.

    Apple plans to introduce a new fifth-generation Apple TV at its September iPhone-centric event, believed to be taking place on the 12th of the month. The fifth-generation Apple TV will continue featuring Siri support, and could even introduce new Siri-related features.

    Article Link: Apple Wins 2017 Technical/Engineering Emmy for Siri Integration on Apple TV
  2. RosOne macrumors regular

    Jun 19, 2009
    Wait a sec, my ATV4 has Siri?! Ah, totally forgot I live in a third world country in the EU
  3. QuarterSwede macrumors G3


    Oct 1, 2005
    Colorado Springs, CO
    As someone said in another thread, Siri actually works really well on tvOS. Not sure why it’s not great in iOS.
  4. 69Mustang macrumors 603


    Jan 7, 2014
    In between a rock and a hard place
    Maybe Siri on tvOS works well because of the focus on content questions. Siri on iOS faces more general questions. Maybe? Idk.
  5. avanpelt macrumors 68030

    Jun 2, 2010
    I guess they're just handing out Emmys now if Apple can get one for Siri on tvOS.

    Siri works about as well on tvOS as it does on iOS, in my experience. Across all of my Siri-enabled devices, none of the rooms in my home that have HomeKit devices in them can start with the same letter because Siri apparently thinks "Front Room" sounds like "Family Room" and vice-versa over 90% of the time.

    About half the time I ask Siri something on tvOS, it says, "Sorry, I can't do that here."

    Not a great user experience, IMO.
  6. Tech198 macrumors G5

    Mar 21, 2011
    Australia, Perth
    Particularly when its the same back-end.. Apple would rather develop more on tvOS than iOS integration

    I don't think the complexity has anything to with it.
  7. Mascots macrumors 68000


    Sep 5, 2009
    Siri on tvOS has probably been her best implementation for me, so very much happy to see the curve set
  8. Evan_F macrumors member


    Oct 19, 2015
    Siri is great on tvOS, iOS it has its pros and cons, macOS I hardly use the assistant. I just hope that Siri on homepod is as good as tvOS.
  9. CanadianGuy macrumors member


    Jul 3, 2007
    Ontario, Canada
    Something tells me they didn't even try Siri for long before giving out the award. Or it won by default? Siri on Apple TV is awfully frustrating sometimes. When you say "Rewind 30 seconds" while watching a show, and it replies with "I can't find anything called 'Rewind 30 seconds'", you have to wonder what the hell is going on. It actually understood the voice, and completely messed up the context/instruction.
  10. QuarterSwede macrumors G3


    Oct 1, 2005
    Colorado Springs, CO
    That probably has something to do with it. It also helps that it’s extremely fast to come up and serve results where on iOS it’ll just think for a bit and sometimes stall completely even in the same room on great Wi-Fi.
  11. mi7chy macrumors 603


    Oct 24, 2014
  12. jgelin macrumors 6502a


    Jul 30, 2015
    St Petersburg, FL
    I love the implementation of Siri on my TV. Only if Plex had full integration would it be perfect. The feature of asking who that is on screen, or what other movies an actor has been in is something I have been looking forward to for a long time
  13. OldSchoolMacGuy Suspended


    Jul 10, 2008
    Very true. With Siri on tvOS you're asking a smaller range of questions and asking it to carry out simple tasks. Fast forwarding a bit or a simple lookup of who an actor is. The things asked of Siri on iOS are far more broad range, happen in numerous environments, and are generally more complicated in nature.
  14. AngerDanger macrumors 68040


    Dec 9, 2008
    Here's to hoping some of those Emmy-winning engineers make their way back to iOS Siri. I recently created a reminder and was treated to this non-sequitur:


    Siri, you asked me the followup question, so you should know what the original context was!
  15. 2268473 Suspended

    Sep 20, 2012
    United Kingdom
    Is this like the whole “La La Land/Moonlight” thing again?
    “Would you like me to search the web for ‘turn off the lights?’”
  16. Zirel Suspended


    Jul 24, 2015
    As more and more evidence of the contrary, these "Siri sucks because one time I asked X and she didn't work" posts are getting more and more repetitive.
  17. Michaelgtrusa macrumors 604

    Oct 13, 2008
    Congrats to Apple. Only those who created and invented need apply.
  18. blitzwing macrumors member

    Sep 30, 2012
    Yeah 3rd world Asia Pacific country here too. I get the message Siri is not available in your country every time i switch accounts
  19. tpham5919 macrumors regular

    Mar 21, 2016
    chandler, az
    Lol... Too funny...
  20. CanadianGuy macrumors member


    Jul 3, 2007
    Ontario, Canada
    Unfortunately, this hasn't happened just one time. It happens often. Though, sometimes it works.

    And the one time issues are a problem. Normal users will often only try once. If it fails, they won't bother trying again. People will do the action that gives them the results they want the fastest. If talking worked, it would be fastest and people would keep doing it. But when it fails, you then have to do it the long way (pause/click rewind etc) after, and so it took longer to get the desired result. Next time, they'll skip the failed action and just go right to the long way that always works. Only techies like us will sometimes repeat a failed action, mostly to satisfy the curiosity of "wonder if this works yet..."

    Of all the people I've convinced to buy Apple TVs, iPhones, or iPads, I don't know any that actually use Siri for anything.
  21. Zirel Suspended


    Jul 24, 2015
    Well, most of them are more jokes than actual fails:

    This is the most upvoted post on first page:


    Or just anecdotes


    And some real fails:

  22. AppleScruff1 macrumors G3


    Feb 10, 2011
    Must be low standards for Siri to win anything.
  23. s1m macrumors 6502

    Apr 28, 2008
    I cant tell Siri to play any movie that wasn't bought through iTunes - I simply don't use Siri on tvOS
  24. Glassed Silver macrumors 68020

    Glassed Silver

    Mar 10, 2007
    Kassel, Germany
    Europe, that one region where many US companies often generate more profits than in the US.

    Also the region that is a complete mystery and doesn't need to be looked after apparently.

    Every time I hear a big tech company is European instead of US-American I cheer a little, whether I'm a customer or not.

    Glassed Silver:win
  25. FasterQuieter macrumors 6502


    Feb 21, 2008
    I imagine the Emmy people hope that if they give Apple a bauble their profile will be raised. Award ceremonies like these are meaningless cash grabs.

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