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macrumors bot
Original poster
Apr 12, 2001

Apple's rumored television set project has a long history of claims from various sources, and while the "iWatch" has taken on a more prominent place in the rumor mill in recent months, an Apple television continues to be on the radar of a number of industry watchers.

Digitimes now reports on word from unidentified supply chain sources that Apple is working on an "Ultra HD" or "4K" television set that would carry a resolution of 3840 x 2160. The report claims that Apple's Internet-connected television set will support voice and motion control and is targeted for launch late this year or, perhaps more likely, early next year.
The sources said that Apple and Foxconn Electronics have been in discussions for quite some time in terms of the TV's mass production schedule, but that Apple has been considering where panel supply for the TV will come from, as Ultra HD TV panel makers, most of whom are based in Taiwan, are expected to be producing at nearly full capacity in 2013 in order to meet demand from China-based TV vendors.

Additionally, other panel makers in Apple's supply chain that may have the ability to produce Ultra HD TV panels are expected to allocate most of their panel production to the company's iPhone, iPad and iPad mini products instead, as ultra-mobile devices are expected to be popular in the market during 2013, the sources noted.
Pricing is a major issue on the first Ultra HD televisions announced so far, with price tags generally starting around $20,000, although Westinghouse is planning to launch a line of "budget" Ultra UD televisions this year starting at $2500 for a 50-inch model. Additional equipment will, however, be needed to take full advantage of the 4K capabilities.
But unlike Sony and LG, Westinghouse's models will be barebones displays with no on-board Smart TV features and no elaborate 4K up-conversion video processing technology.

Instead, [Westinghouse senior vice president of marketing Rey] Roque said, Westinghouse expects viewers to use the 4K video processing converters that come built into select Blu-ray Disc players, A/V receivers and other devices to handle that load. To present pictures from regular sources, the sets will have only simple 4K up-scaling circuitry and 120Hz refresh rates.
The most recent Apple television set rumor from a mainstream news source came last December when The Wall Street Journal reported that Apple and Foxconn have been testing prototypes, but a source noted that the effort was still in the early stages and wasn't yet a "formal project" for Apple.

Article Link: Apple Working on 4K 'Ultra HD' Television Set for Late 2013 or Early 2014 Launch?


macrumors 68030
Sep 22, 2009
I'll take two.

In all seriousness, I'm afraid to see how much one of those would cost.


macrumors 6502
Apr 26, 2011
8k Retina iTV coming out 3 months later.
Retina iTV has twice the graphics performance and four times the pixels.
Siri and iCloud only available on Retina iTVs.
Retina iTV is completely redesigned and features a thinner 0.1 mm edge.
Retina iTV features Time-Travel, "Travel back to any point in time and watch the shows you missed, iCloud records all shows from every channel. Free yourself from managing storage on your DVR."
HBO Go now available for free for all Retina iTV owners.
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Dec 7, 2010
This is just the harbinger for a 4K iPad...

Phil's going to be up on stage (like in the iPad 3 event) claiming how the iPad 4K has 1 million more pixels than a 4K HDTV.



macrumors 65816
Mar 9, 2009
Ultra isn't going to work without a high-bandwidth distribution medium. BluRay isn't going to cut it, especially for live sports in 4k.

If Apple wants to do this, they have to invest in fiber all over the country, in competition with Verizon FIOS and Google Fiber. Apple can certainly afford it, and the first company to build the distribution system can take the vertical market and sell Ultra 4K tv's as well.


macrumors 6502a
Feb 4, 2009
Considering Apple's entire contribution to content is to make things simple and easy at the expense of quality, I'm not sure what kind of content will be available for those TVs.

Apple's 1080p "HD" quality is a lower bitrate than the sound stream on a blue ray. And their HD looks like crap and sounds worse.

Why would anyone want to pay for more pixels for their poor quality content?

Much better to spend $2k on a high quality 1080p TV and blu-ray player and another $3k on a proper sound system than an Apple 4k screen with no decent content.


macrumors 68020
Jul 28, 2012
If this launches and actually finds a market (by way of fair pricing), then I suppose we can all guess all the other manufacturers next move.


macrumors P6
Feb 8, 2003
The Peninsula
wait for it...

now THIS will be an "appleTV" worth buying. I haven't seen a 4K tv in person, but I bet it's amazing.

It won't be amazing if all you get is heavily compressed 1080p streams pixel-doubled to 4K.

Even 1080p BD movies pixel-doubled won't be amazing.

When 4K content is available on BD, then it will be amazing.


macrumors member
May 31, 2012
At the distance I normally sit from my TV (about 10 ft.), 1280x720 is retina quality. 1920x1080 is retina from 6 ft. Just sayin.


macrumors 6502a
Jun 20, 2007
Oh hey, the tv rumor is back. Does anyone else think that the rumor sites could just be gaming us in order to make killing in funds?


macrumors member
May 31, 2012
I always encode HD movies for Apple TV at 720p because they look better than 1080p at the same bit rate. So 4K won't make any difference until data rates get sky high, or some sort of 4K "Blu-Ray Extreme" comes out.


macrumors G4
And where's the library of 4K content going to come from? Hasn't content and content deals been a big obstacle of really maxing :apple:TV success to date? But now Apple is going to bring a big library of 4K content to feed this new TV?

As others have asked, where's the distribution channel? How's the content going to get from iCloud to us users? It seems just yesterday when there were passionate arguments being made that 1080p content in the iTunes store would crash the whole internet. Now we're talking much larger files than 1080p. Even if h.265 comes along to help, they'll still be very big files.

This feels like more "just keep guessing" rumors and eventually it may prove to be right.
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macrumors P6
Oct 23, 2010
Count me in if this is true and the AppleTV is at least reasonably priced.
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