I will definitely buy whatever headset Apple makes but for the general public $3000 is a doa product. At $300, the Quest was barely able to sell. I cannot wear a headset for more than 30 minutes at a time so I don't see how this will replace a monitor setup. I cannot see how this makes video calls better because you cannot make eye contact. Avatars are much less compelling than actual human faces so I don't see this being useful for work. Looking forward to Apple proving me wrong, but I just don't see this thing taking off in the near term.