They made one of the first digital cameras. Even today, look at the Leica M9 that's a kodak sensor inside.
They didn't move "too slow". They were one of the innovators. The problem was they couldn't find a way to make anything like the profits from digital they used to make from film.
Nikon and Canon can't produce a decent mirrorless interchangeable lens camera between them.
All the innovation in that sector is by Sony, Olympus, Fuji and Panasonic.
But you can do all of that on an NEX completely manual operation if you want it. And with Tri-Navi on the NEX 7 it very efficient.
So I think that is unfair. It's like saying a Mac is dumbed down computing, when you have the full power of the Unix command line if you want it. What Sony are attempting to do is to give "the rest of us" a camera very capable of professional quality results in a compact and easy to use package.
And then if people want to explore the manual options later they can. Everyone needs to start somewhere.
Funny you say that, because I agree that NEX is indeed many ways very Apple like.
Minimal buttons. Software heavy interface. Replacing technical terms with "dumbed down" language such as "Background defocus" and "warm/cold" (to frowns and discord see above).
Lots of genuine (not gimmicks) value added through software (Sweep Panorama, Handheld Twilight, peeking manual focus).
Great external build quality, but also (something Apple pays attention to) very
simple internal design:
Parallels are definitely there.
Failing that Apple could license BIONZ for iPhone 5. I'm sure Sony could use the money right now.