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Apple Working on Standalone Point-and-Shoot Digital Camera?
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I can see it.
* It's a lot like the iPhone but large enough for a bigger zoom lens.
* It has its own app store that's essentially just the 'photo' section of the main app store. Load Photoshop or Camera+ on it if you want.
* Has Wifi and loads to Photo-stream automatically whenever you're connected.
* Can copy photos to iOS or Mac OS over bluetooth.
Yes, camera phones are taking over. This won't be for people who are happy with that. Nor will it be for people who really need an SLR. It won't be for the low-end OR the high-end markets. This is for the large, squishy middle.
This is the camera made for everyone who bought an SLR and left it in 'auto' mode. I know a lot of those people.
Don't tell me you don't also.
* It's a lot like the iPhone but large enough for a bigger zoom lens.
* It has its own app store that's essentially just the 'photo' section of the main app store. Load Photoshop or Camera+ on it if you want.
* Has Wifi and loads to Photo-stream automatically whenever you're connected.
* Can copy photos to iOS or Mac OS over bluetooth.
Yes, camera phones are taking over. This won't be for people who are happy with that. Nor will it be for people who really need an SLR. It won't be for the low-end OR the high-end markets. This is for the large, squishy middle.
This is the camera made for everyone who bought an SLR and left it in 'auto' mode. I know a lot of those people.
Don't tell me you don't also.
Yep...that's big from most 'pros'...my post house had that attitude for years with FCP until they realized they better learn it and realize people were moving towards it.
It's an attitude you see with most IT people and people who like to lock things down so they can be the only ones to get paid.
Talent shouldn't be held back by cost of X and no ability to use it.
Those that fear Apple are the ones who are afraid to lose their superiority due to some expensive piece of gear they have.
HTC already did this last year. They put a 3D camera along a with a glasses free display in a high end phone.
https://en.wikipedia.org/wiki/HTC_Evo_3D
And you know this how?
They have that already...it's called the iPhone.
Any true camera they put out is going to be targeted towards Consumers & Prosumers & possibly even Pro's who don't need an expensive camera.
I hope this story isn't true.
Lytro sucks ass, and I can't see anything useful that Apple could bring to an (already very competitive) camera market.
Lytro sucks ass, and I can't see anything useful that Apple could bring to an (already very competitive) camera market.
Hmm, this reminds me when they branched off into many different areas of tech back in the late 80's and 90's. What happened then?
"Maybe the only camera you need is the one on the most amazing iPhone yet." - iPhone 4S Ad
They are probably going to just keep improving the camera on the iPhone.
They are probably going to just keep improving the camera on the iPhone.
Yep and even when you get into video...most pro cameras are overkill.
The 'pro' market for cameras is very small compared to the market out there for mid range stuff. Our production department is getting more jobs for mid range shoots...commercials, 30 second spots, 1 min PSAs, government, office, business type stuff and they want the most simple of cameras that gets the job done.
I totally sympathize with this, and agree that Apple has no business in the stand-alone camera business but for the proverbial 99% of camera consumers out there, brainless auto'magic' shooting is the dream and Apple might be able to pull that off. Mom knows she just wants to take a picture, and she doesn't care about the specifics of how it happens, just wants to do it and then move on.
I don't think it will be a separate device but more convergence of tech, as expected.
Steve Jobs wasn't with the company and didn't leave them a 5 year roadmap back then.
Comparing Apple back then to Apple now is like comparing...wait for it...Lemons to Apples.
Do you hate that Apple computers are easy to use? Should we all go back to the command line?
I love photography but I was taught it, if I wasn't taught it I wouldn't know what I was doing. I see nothing wrong in making a camera easy to use that you can learn just by picking it up and using it. 95% of people have no idea what ISO/shutter speed/aperture does, why should we keep it that way? So we can be part of an elitist club that looks down on on others?
Already available with Wifi SD cards. Samsung have already for this with their new point and shoot models as well. Cannot see what Apple could bring to the table on this.
It has nothing about 'learning' something or skill....do you not understand why Apple has succeeded recently???
They got rid of all the BS stuff that 'engineering' types build into things that people DON'T need to know or even need to know about/use.
I work in a post house with decks, cameras, etc..and the majority of them have the most ridiculous and stupid UI's, setups, ways you have to do things. You waste so much time on BS that you shouldn't need to waste time on.
Yep...couldn't agree more. That's how many of the editors I work with act. They don't want people using things like FCP or FCX...it risks them losing their job, billable hours to people who can actually afford something and put out a quality end result.
That's exactly what he probably feels he's part of.
Talent should be determined by your end work in the arts field. Not if you can afford to rent/buy a $50K camera, afford a 150K+ editing system, a $5k camera with $10K in lenses and so on.
As I said before, I really don't see how they could make something like this. Multi-thousand dollar DSLR models sometimes have a hard time on their auto modes. How is Apple going to make a product that not only is better, which would be difficult, given the fact that Nikon and Canon have been doing this for tens of years, but, at the same time, is also cheaper?
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I don't care what they do, it still won't replace having a point and shoot. Digital zooms suck and phone cameras are still extremely behind.
The Apple app store apps combined with an 18 - 200 mm lens. No one else has anything like that. Not even close.
I don't know if Apple will want to do this, but it's indisputable that if they did it would be entirely unique.
A camera that can download apps... That's a nice concept.
I think they should just add a dock connector attachment for iPods that connects to a nice lens. Then, the iPod acts as the computer.
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2 lenses.
Haha! So am I supposed to edit the photos with the apps on the small camera screen? I recently got rid of my 19inch LCD because it was to hard to do post processing work on. That would be insane to even consider doing it on anything less then a 10 inch model, and even that would be painful.
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