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Apple Working on 'Swagger' TV Show Based on NBA Star Kevin Durant

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Apple is developing a new drama series that's based on the early life and career of NBA star Kevin Durant, who plays for the Golden State Warriors, reports Variety.

The show, called "Swagger," was inspired by Durant's experiences as a youth playing basketball. It will highlight the world of Amateur Athletic Union (AAU) basketball, taking a look into the lives of players, their families, and coaches.

kevindurant-800x450.jpg

Imagine Television, led by Brian Grazer and Ron Howard, will produce alongside Kevin Durant's Thirty Five Media. Both Durant and Grazer will serve as executive producers, while Reggie Rock Bythewood will write and direct. Bythewood is known for his work on "Notorious," a movie that shared the story of Notorious B.I.G., and television series "Shots Fired."

Apple now has at least 10 television shows in the early stages of development, including an untitled morning show drama starring Jennifer Aniston and Reese Witherspoon, an "Amazing Stories" reboot from Steven Spielberg, an untitled space drama from Battlestar Galactica creator Ronald D. Moore, a series written by "La La Land" creator Damien Chazelle, a Kristen Wiig comedy series, See, an epic world-building drama, Home, a docuseries focusing on incredible homes, and "Little America," an anthology series from "The Big Sick" creators Kumail Nanjiani and Emily V. Gordon.

More details about each of Apple's television projects can be found in the original content section of our Apple TV roundup.

Article Link: Apple Working on 'Swagger' TV Show Based on NBA Star Kevin Durant
 
Article Link
https://www.macrumors.com/2018/02/13/apple-nba-drama-series-swagger/
There isn't a single TV show deal I've cared about that is potentially coming to Apple Music...and as a fanboy, this puts me in a really awkward position. I've owned, used, sold or at least experienced everything Apple has made since 1999. Every product I've touched and used a bit from every iPhone, Laptop desktop and even iPod Socks, Mighty Mouse and the shirts, mouse pads and coffee cups they sell in Cupertino.

Heck, I even was a MobileMe and itools subscriber.....with this new service, traditionally I'd watch everything Apple produced because I love Apple.

I'm in a tough situation. I basically have to accept that Apple is now doing things that have zero appeal to me and I have to emotionally check out from that. I know new Apple customers don't have that same experience but anyone that's been around long enough to go to 5+ years of Macworld, join a Mac User Group or camp out for Mac OS releases knows that it's a weird feeling when you're no longer the target demographic. Apple the media company and I are going to be in a strained relationship because they're not making things for me and I need to be okay with that.
 
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William Gates said:
This is an Eddie Cue vanity project, isn't it? Would Durant be getting this show if he weren't on the Warriors?
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Cue is a huge basketball fan, but Durant has his own production company, and plenty of money. He doesn't need Apple to make this happen. Big names, e.g., Ron Howard and Imagine Entertainment are on board.
 
So what is Apple’s involvement in these shows. Are they just funding them or actively involved in development?
 
nburwell said:
Maybe it's just me, but the rumors thus far of shows that Apple is working on just don't seem that interesting. Apple certainly has their work cut out for them to try and pull my attention away from Netflix and Amazon Prime original programming.
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When you ask that, the answer is almost always "it is just you." They've got some of the top names in the business working on sci-fi, etc. And Apple is just slowly adding content each month. What most folks don't realize is that Amazon, Netflix, Hulu, HBO, etc., are all essentially just bidding for the same group of producers, directors, actors, etc., to produce content., e.g., Netflix just paid for the American distribution rights to their hit "House of Cards." Apple has the money, and now that they've decided to compete in that arena, the talent to identify good content to bid on. That's why you won't see them buying Netflix as some have suggested. While Netflix is a well run company, with some good "original" content, the vast majority of what they offer is simply content that any company can license, so Apple is much better off not spending $85 billion dollars to buy them. Netflix is precariously perched, similar to Spotify, trapped with a single revenue source, their subscription model, that restricts their ability to raise prices to keep up with ever rising costs, but with huge competitors that can use streaming as an add on or even "loss leader."
 
I like Kevin Durant. He has a good attitude about life from everything I've seen. If you are gonna produce "good" content, stay away from trashy personalities (e.g. Kardashians) and the type of shows that feature them.
 
I’m probably shortsighted, but all I want Apple to do is change the world with magical technology. Make technology that blows me away, changes lives, and makes the world a better place. I want technology that makes life better. Do that. Be that.
 
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I want to pitch apple a show about how Siri becomes self aware, starts giving sensible answers to every question, and then sends robot dogs to destroy us all.
 
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