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Should be interesting... Seeing the potential, I'm looking forward to seeing where Apple goes with this.
 
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Part of the problem with search vs. AI is that search has gotten objectively worse (ensh*ttification) the past few years. There are still cases where I will use search, and some use cases that call for an AI. For me there's a line between the two but I can't define it. It'll shake itself out, I guess.
 
I think I will die before replacing my iPhone with something else completely. The 2007 iPhone revolution only happened once a Century. Capative Touch Screens, iOS(Desktop Level OS) and Memory technology all coming together at a certain point in time
 
Might hear about AI integration and Safari soon at WWDC. However not sure whether it will work well. Have to wait and see.
 
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I use Xsearch safari extension and it works great with Perplexity and ChatGPT. I would still prefer an Apple solution but until then, Xsearch works just fine.
 
I can’t fathom how people continue to deny the incredible empowerment that AI is giving to everybody who knows how to use it.

E. g., I can read an article, take a photo of a paragraph I don’t understand, send it to ChatGPT, and have it explained, contextualized, discussed. Within 10 seconds. This is downright unbelievably potent.

And this is just one random use case.
 
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I wonder what percentage of all search queries is NSFW. Would AI also answer those queries?

While this isn’t an actual search for NSFW, it is an ‘NSFW query’. Google Gemini declined it with reasoning provided.
IMG_2068.jpeg
 
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I can’t fathom how people continue to deny the incredible empowerment that AI is giving to everybody who knows how to use it.

E. g., I can read an article, take a photo of a paragraph I don’t understand, send it to ChatGPT, and have it explained, contextualized, discussed. Within 10 seconds. This is downright unbelievably potent.

And this is just one random use case.

If you spend enough time in insular communities like this one, you'll find there's a subset that is deeply terrified about even the smallest element of change or anything challenging their preconception about how things work. Which I get—change is hard, especially the event horizon of change where we start to leave one system behind and embrace a new system that is still in its infancy and full of rough edges.

I'm 54. I've already gone though more than one career change due to the industry I was working for having its foundations fundamentally shifted out from under it. Either you embrace the opportunities or you get left behind, because the world is not going to wait. I am heartened that Apple is trying a variety of different methods to incorporate AI/LLM functioning, both heavily curated (think like Image Playground) and unrestricted third party (as detailed in this article). Better to suffer the chaos at first than to wait too long and suddenly your relevance is at risk.

...until the next epochal change in how we organize and leverage data arrives. It will never end, not ever.
 
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How do they even know how many searches are being made on Safari? I thought Apple is all about privacy 🧐

Explain in detail how Apple (or any company) having detailed metrics on the number and type of searches done or how software they produce is used / accessed, if separated from individual action or result, affects your privacy.
 
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People use the same argument against Google all the time!

Yes and no. The "problem" with Google, Meta, et al. (and I don't necessarily agree that it's entirely and always a problem) is the tying of action to individual. Person #12345 searched for baby clothes, therefore they may be a new parent, therefore put them in the bucket targeting advertising toward expected parents. There's at least an argument to be made that that allows a company to trace action to individual.

But the initial aggregated collection of usage data does not.
 
I am the opposite. Used it over and over, and found some uses, but ended up just moving back to DDG and stopped using LLMs.

I guess I just don't use the internet like a lot of people. I hit a few bookmarked sites, read email, some news, and that's about it. Don't really do much searching or research.
Most technical research is done in journals anyhow, and being up to date on the latest advancements. Which requires focus, concentration, reliable sources. Not results spewed out by a LLM.
 
I think that google themselves fully expect to see genai to replace google search and they’re probably seeing it just as Apple is.

Their issue is to make sure that people do so using Gemini and to keep the ad sense dollars flowing in for as long as possible so that they can ramp up Gemini asap.
 
Most technical research is done in journals anyhow, and being up to date on the latest advancements. Which requires focus, concentration, reliable sources. Not results spewed out by a LLM.

Indeed. I spend a decent amount of time in medical and Pharamcy journals. It's not even available on the public internet, or in LLMs.

Plus my company has a blanket ban on using LLMs. All the sites are domain-blocked.
 
LLM’s are amazing data aggregators. That’s their entire purpose, it’s what some people are calling AI. The possibilities are endless. So of course LLM’s will have an important role in search and many other internet data aggregation tasks. Looking forward to what developers come up with.
 
This is a great way to look at it. As the internet has shifted due to the sheer amount of data (a good thing) and manipulating the rank of that data through SEO (a bad thing), having a tool that can deliver a top-view summary has immediate impact. I'm rarely using a search engine to find a specific source anymore. I'm using it to surface information as a starting point for deeper research. An LLM has no equal in that kind of distillation and just saves so much time.

Keep in mind, you have no idea how or what is manipulating what you see as a result from an LLM.

The total black box nature of it is an entirely new category of problem here.

Think of the potential for malfeasance when folks just start "getting answers" from a black box.
 
Everything and anything is revolving around AI. The blind march into AI continues

But what I hear from friends and family is that most feel uncomfortable about this obsession in the media and companies about AI.

In reality, the technology can be great and put to some good uses. But most of it is trash, and the risks to data security and privacy, or worse, can be huge.
It reminds me Ronald Regan quote: The six worst words you want to heard from government: I am here to help you! lol
 
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How about making Safari work with dictation before we start adding more stuff to it?
 
I will never understand this brand of contrarianism. Like I understand being skeptical of new technologies—I am too!—but sticking your head in the sand just means you're gonna get left behind. Why would you want to be the old man who doesn't have a cellphone and can't pay his bills online?
This is America, everyone has the right to be stupid.
 
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