Funny! I was always able to do so! No jailbreak required. Just a cable and a developer account.
You own it, and you can do what you want! It's just that other stores are not allowed today.
I already do that. quit being selfish. it's not about us. it's about apple skimming off the top of already sparse developer revenues. apple's greed needs to be reined in and developers should not be treated like contract workers for apple.