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5 GB serves the needs of many customers.

If you need more, you can purchase 50 GB for $0.99/ mo (3.3 cents/day), 200 GB for $2.99/mo (10 cents/day), or 1 TB for $9.99 (50 cents/day).

Simply pay for what you need.
What's great is because your "free" 5GB are tied to your Apple ID and not to the number of iOS devices you bought, the more you buy iOS devices the more you need to buy iCloud storage.
 
McQueen... could this be a bit of foreshadowing for Apple's cloud services? Code naming your project after a guy who lived hard and fast... and died early from a couple of heart attacks.:( Services are definitely not in Apple's wheelhouse.

"A project called "McQueen" is underway at Apple"

Anyone else enjoy the reference? Steve McQueen, great escape?
As I recall, he gets caught in the barbed wire .. Is this a fatalistic view from Apple?

Could be talking about 'Lightning McQueen' from the Pixar film 'Cars'?
 
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