potato patato, if they did not make a fuss and replaced them for dents and scratches its the same ammount of replacments making them raise the prices
buttom line Apple is not different than any insurance company, they take your insurance money, make you pay a deductable but despise you for calling on them when you need to make a claim
Just because shady geniuses replace it anyway or suggest that you damage it first doesn't mean Apple intends it to be that way, for that's against policy.