Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

MacRumors

macrumors bot
Original poster


The AppleCare One trademark was today registered with the European Union Intellectual Property Office (EUIPO), suggesting Apple's subscription for customers to cover multiple devices with a single plan could soon be expanding outside the United States.

Apple-AppleCare-One-Feature.jpg

Apple launched AppleCare One in the U.S. in July 2025. The plan starts at $19.99 per month and covers up to three products, with additional devices available for $5.99 per month each. It includes all the same benefits as AppleCare+, such as unlimited accident repairs, priority support, and battery coverage.

One of the plan's more notable perks is its flexibility: Subscribers can move devices in and out of coverage at any time, and products up to four years old can be added to the plan as long as they're in good condition. That's a significant expansion over the usual 60-day window to purchase AppleCare+. When a covered device is traded in through Apple, it's automatically swapped out for the new one.

AppleCare One also brought theft and loss protection to the iPad and Apple Watch for the first time. Previously, coverage was limited to the iPhone.

Apple says pricing is flat regardless of which products are enrolled, and a customer covering an iPhone, iPad, and Apple Watch could save up to $11 per month compared to buying separate AppleCare+ plans for each device, according to the company's own math. Whether the same savings will apply in other countries remains to be seen.

On its own, the EUIPO filing isn't confirmation of a launch date for EU markets, but trademark registrations of the sort have typically preceded expanded rollouts of Apple services. The EUIPO says the trademark application has been accepted and has now been assigned to an examiner. Watch this space.

Article Link: AppleCare One Subscription Could Soon Launch in EU Markets
 
  • Haha
  • Love
Reactions: Z-4195 and Rade0
the endless need for growth is driving Apple to selling insurance

no risk of that diverting their focus on creating truly great products, no sir whatsoever
 
  • Like
Reactions: vanishing
Yeah, because AppleCare is such a brand new product/idea … 🙄

really? I thought it's been around for ages.

but in case you missed it, my point was that big companies are becoming more and more like financial institutions that also make products rather than being focused on the core mission of creating products for customers.

If you think that's a trivial difference, I don't know what to tell you.
 
  • Like
Reactions: richardmhr
Given the price of their stuff these days it might actually be worth it now.

For the avg buyer it might come to an extra 5-15%(?) to stay fully covered for 3y.

It’s not impossible to find 5-15% discounts to basically have it “for free” compared to paying full price at an Apple Store.
 
  • Like
Reactions: Fat_Stan
Apple had the same for business/small business Apple care from 2022. Good to see them offer to consumers. I have around 11k worth of Apple gear for 19.99 a month. Not bad considering I travel a lot with risk of theft and breaking stuff in those tsa lines at airport.
 
  • Like
Reactions: MRU
I have Home Insurance, that cover my Apple-stuff, so no need to feed Apple extra for that.
Sorry, Timmy 😆
 


The AppleCare One trademark was today registered with the European Union Intellectual Property Office (EUIPO), suggesting Apple's subscription for customers to cover multiple devices with a single plan could soon be expanding outside the United States.

Apple-AppleCare-One-Feature.jpg

Apple launched AppleCare One in the U.S. in July 2025. The plan starts at $19.99 per month and covers up to three products, with additional devices available for $5.99 per month each. It includes all the same benefits as AppleCare+, such as unlimited accident repairs, priority support, and battery coverage.

One of the plan's more notable perks is its flexibility: Subscribers can move devices in and out of coverage at any time, and products up to four years old can be added to the plan as long as they're in good condition. That's a significant expansion over the usual 60-day window to purchase AppleCare+. When a covered device is traded in through Apple, it's automatically swapped out for the new one.

AppleCare One also brought theft and loss protection to the iPad and Apple Watch for the first time. Previously, coverage was limited to the iPhone.

Apple says pricing is flat regardless of which products are enrolled, and a customer covering an iPhone, iPad, and Apple Watch could save up to $11 per month compared to buying separate AppleCare+ plans for each device, according to the company's own math. Whether the same savings will apply in other countries remains to be seen.

On its own, the EUIPO filing isn't confirmation of a launch date for EU markets, but trademark registrations of the sort have typically preceded expanded rollouts of Apple services. The EUIPO says the trademark application has been accepted and has now been assigned to an examiner. Watch this space.

Article Link: AppleCare One Subscription Could Soon Launch in EU Markets
Genuinely need this is in Canada LOL
 
  • Love
Reactions: MacHeritage
Obviously like with any other insurance on average you'll be losing money, but for my 17 Pro 1 TB I went with it (including theft/loss protection). My 2021 14" MacBook Pro also has AppleCare+.

For a device that's almost critical in day-to-day use and one that I carry without a case, it just gives peace of mind knowing that if I ever drop it and the screen cracks, or it gets stolen (including during travel) I can get an express replacement almost anywhere in the world (at least where I travel to) for an acceptable fee, meaning the next day I'm good again.

I never had to make a claim and never got anything stolen from me or any screen cracked so I could probably just burn the money instead and get the same result, but I'm just paying for the convenience.

If I can soon get a combo plan in the EU for a similar price to what I'm paying now and can add another device for no additional cost AND get theft and loss protection on the Mac as well, that'd be pretty cool.
 
I hope this means they’re bringing theft and loss protection to Ireland. Currently only the standard AppleCare+ is available.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.